Associate Director Social Media

The Social Media Associate Director at Zimmer Biomet is responsible for leading the corporate social media strategy and daily execution, translating business and brand priorities into actionable channel plans. The role manages content governance, editorial planning, agency support, and analytics, ensuring compliance in a highly regulated Med Tech environment. Key responsibilities include developing audience-relevant content, partnering with cross-functional teams, managing executive visibility, and supporting crisis response. Candidates must have a bachelor’s degree and 6 years of relevant experience (or equivalent), with strong knowledge of social media strategy, editorial planning, and regulatory practices. The position offers a salary range of $145k to $170k plus bonus, with occasional travel up to 10%.

The Associate Director of Social Media at Zimmer Biomet leads the company’s corporate social media strategy and day-to-day execution, ensuring alignment with external communications, brand, and business priorities. This role is responsible for managing content governance, editorial planning, agency support, analytics, and cross-functional coordination to enhance brand visibility and protect reputation across social platforms in a highly regulated Med Tech environment. The position offers a flexible working environment, competitive total rewards, wellness incentives, and a culture of recognition. Compensation ranges from $145k to $170k, plus a target bonus, as explicitly stated in the job description.

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.

What You Can Expect

The Social Media Associate Director leads Zimmer Biomet's corporate social media strategy and day-to-day execution, translating enterprise, brand and product priorities into compliant, audience-relevant channel plans. This role manages content governance, editorial planning, agency support, analytics and cross-functional coordination to strengthen brand visibility, support external campaigns and protect reputation across social platforms in a highly regulated Med Tech environment.

How You'll Create Impact

• Leads corporate social media strategy and channel plans aligned to external communications, brand and business priorities.
• Owns the editorial calendar, publishing cadence and content standards for key corporate social channels.
• Develops and optimizes audience-relevant content for healthcare professionals, patients, media and other external stakeholders.
• Partners with product communications, marketing, medical education, HR, investor relations and other functions to translate priorities into effective social campaigns.
• Guides social media support for executive visibility and thought leadership initiatives, particularly on LinkedIn.
• Manages agency and vendor partners for content development, community support, analytics and campaign execution, as applicable.
• Establishes practical workflows, review standards and channel governance that enable timely execution in a regulated environment.
• Coordinates with legal, regulatory and medical review partners to ensure social content meets applicable policies and approval requirements.
• Monitors platform trends, channel performance and competitive activity to recommend improvements in format, cadence and targeting.
• Tracks and reports performance metrics, translating insights into recommendations that improve reach, engagement and business relevance.
• Supports issues and crisis response on social channels in alignment with broader external communications guidance and escalation protocols.
• Coaches internal contributors on social media best practices, brand voice and platform-appropriate storytelling.

What Makes You Stand Out

• Social Media Strategy & Channel Management: Strong knowledge of platform strategy, editorial planning, content development and channel optimization for corporate social media programs.
• Content & Storytelling Judgment: Ability to shape clear, engaging and audience-appropriate narratives while maintaining brand consistency and message discipline.
• Regulatory & Governance Acumen: Working knowledge of review processes, risk awareness and compliant communication practices in regulated industries.
• Cross-Functional Partnership: Ability to influence stakeholders, align multiple contributors and deliver through a matrixed environment without broad formal authority.
• Analytics & Business Insight: Skill in using performance data and social listening insights to inform decisions, improve outcomes and communicate value to stakeholders.
• Execution & Operational Discipline: Strong project management, prioritization and follow-through in a fast-paced environment with multiple deadlines and approvals.

Education and Experience

• Minimum Requirements: Bachelor's degree and 6 years relevant experience, or Associate's degree and 8 years relevant experience, or High School Diploma or equivalent and 10 years relevant experience
• 7+ years experience in social media, digital communications, corporate communications or related fields with progressive responsibility preferred
• Experience managing enterprise or corporate social media channels, editorial calendars and integrated content programs preferred
• Experience supporting executive social presence, issue response or reputation-focused communications preferred
• Experience in Med Tech, life sciences, healthcare or another highly regulated industry preferred
• Experience working with agency partners and cross-functional review teams preferred

Travel Expectations

• Rare to occasional overnight domestic or international travel up to 10% annually.

EOE/M/F/Vet/Disability

Expected Compensation Range: $145k to $170k, plus target bonus

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a

Responsibilities:

• Lead corporate social media strategy and channel plans aligned to external communications, brand, and business priorities.
• Own the editorial calendar, publishing cadence, and content standards for key corporate social channels.
• Develop and optimise audience-relevant content for healthcare professionals, patients, media, and other external stakeholders.
• Partner with product communications, marketing, medical education, HR, investor relations, and other functions to translate priorities into effective social campaigns.
• Guide social media support for executive visibility and thought leadership initiatives, particularly on LinkedIn.
• Manage agency and vendor partners for content development, community support, analytics, and campaign execution.
• Establish practical workflows, review standards, and channel governance to enable timely execution in a regulated environment.
• Coordinate with legal, regulatory, and medical review partners to ensure social content meets applicable policies and approval requirements.
• Monitor platform trends, channel performance, and competitive activity to recommend improvements in format, cadence, and targeting.

Skills:

• Strong knowledge of platform strategy, editorial planning, content development, and channel optimisation for corporate social media programmes.
• Ability to shape clear, engaging, and audience-appropriate narratives while maintaining brand consistency and message discipline.
• Working knowledge of review processes, risk awareness, and compliant communication practices in regulated industries.
• Ability to influence stakeholders, align multiple contributors, and deliver through a matrixed environment without broad formal authority.
• Skill in using performance data and social listening insights to inform decisions and improve outcomes.
• Strong project management, prioritisation, and follow-through in a fast-paced environment with multiple deadlines and approvals.
• Experience managing enterprise or corporate social media channels, editorial calendars, and integrated content programmes is preferred.
• Experience supporting executive social presence, issue response, or reputation-focused communications is preferred.
• Experience in Med Tech, life sciences, healthcare, or another highly regulated industry is preferred.
• Experience working with agency partners and cross-functional review teams is preferred.

Education:

• A Bachelor's degree and 6 years relevant experience, or an Associate's degree and 8 years relevant experience, or a High School Diploma or equivalent and 10 years relevant experience are required.