Digital Channel Manager, eCommerce

KFC is looking for a strategic and collaborative e Commerce Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless e Comm experiences that drive business results.

• 7-8 years in digital marketing, preferably with a background in driving digital adoption
• Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
• Strong business acumen and ability to translate insights into action
• Excellent cross-functional project management and communication skills
• Proven ability to influence roadmaps and drive measurable impact
• Experience working in fast-paced, matrixed organizations

Salary Range: $116,910 to $123,405 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.Business Planning & Execution

• Develop commercial business plans to size, prioritize, and activate e Commerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Own and track e Commerce performance, ensuring growth in conversion, check, and order frequency.
• Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
• Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
• Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.

Roadmap & Product Development

• Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
• Serve as the primary business point of contact for e Commerce product enhancements and innovation.
• Use performance insights to guide ongoing product and experience improvements.

Customer Experience Optimization

• Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
• Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
• Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
• Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
• Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance.

Restaurant Integration & Execution:

• Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
• Identify opportunities for restaurant teams to enhance digital awareness and adoption.
• Manage project timelines from concept through launch and track post-launch impact.