Shop - IP Marketing Campaign Specialist (Integrated Marketing) - Thailand

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tik Tok Shop's success in SEA.

In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools

Roles & Responsibilities:

1. Campaign Management:

• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

Data Analysis and Projection:

• Responsible for projecting potential Brand IP campaign targets to serve various platform objectives
• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance

1. Cross-Functional Collaboration:

• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

Requirements:

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or related field of study. Master's degree is a plus
• 3 years+ of experience in Internet companies, brand companies, or agencies
• English and local Thai language proficiency required
• Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution

Preferred Qualifications:

• Keen user product awareness, familiar with domestic and foreign strong interactive products such as Tik Tok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
• Strong executive ability, communication ability, and dedication to operational excellence to quickly achieve the required business outcomes.
• Excellent communication and resource integration skills