Product Content Manager, Industrial

What to Expect

Tesla's mission is to build a world of amazing abundance. This abundance will be powered by sustainable energy. Our Industrial Energy business plays a critical role in achieving this by delivering innovative energy storage hardware and software solutions at the grid level.

We're seeking a Product Content Manager with deep B2B knowledge of energy storage and strong background in product marketing to lead the content strategy for Industrial Products for Tesla Industrial Division.

As a key team member, you will shape how Tesla's industrial product suite is perceived in the market—developing compelling messaging, content, and go-to-market strategies that speak directly to utility, commercial, and industrial energy stakeholders. You will partner with Sales, Product, Engineering, and Global Marketing to position Tesla’s Industrial Product as a market-leading solution across the project and customer lifecycle. A strong grasp of the evolving energy market landscape, particularly as it relates to renewables, distributed energy resources, and system flexibility, is essential.

What You’ll Do

• Manage product marketing content holistically including naming, positioning, crafting talking points, and outlining global campaigns

• Lead the execution of all marketing colleterial including but not limited to sales decks, brochures, FAQs, and technical white papers with the support of engineering, product, and design teams

• Partner with product and commercial teams to develop and execute product launch strategies including creating content for launch events

• Collaborate with web, email, and video teams on product messaging and positioning across digital channels

• Ensure compliance with our global marketing and brand strategy across the market

• Measure and report the market impact marketing efforts are having on the company goals and its quantifiable contribution to optimize ROI and efficiency

• Work with the regional sales managers customizing marketing campaigns to drive sales regionally and aligned globally

What You’ll Bring

• 8+ years of experience in marketing, 3+ of those years in product marketing; experience in the energy industry highly desired

• Ability to craft clear, concise and engaging content that clearly communicates technical content to relevant audiences

• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams

• Analytical thinker with experience in data-driven marketing

• Experience in applying consumer insights to inform and optimize the product experience

• Strong analytical skills and proficiency with Excel, Power BI, SQL

• Deep passion for changing the way we use energy on the electric grid

• Hardware or energy storage experience is a plus