Influencer Marketing - Communication, ShopeeFood

• Influencer Marketing team (also known as KOL team) is in Marketing
• Communication team. We develop strategies and implement plans to promote Shopee Food campaigns through Social Media channels or influence of Influencers (Celebrities, KOL)

Responsibilities

• Develop plan, implement activities, manage project & reporting of marketing campaigns through celebrity & influencer’s channels
• Campaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign success
• Brief and manage direct working process with Influencers/ KOL agency to make sure getting output on time with quality as expected
• Constantly manage relationship with important channels’ owner to explore potential partnership
• Work closely with Campaign team/Brands Partnership/ Business Develop Team/ KOL agency in a fast-pace environment to execute relevant tasks
• Always has many ideas, back-up plan to follow the trends on social media
• On-site management of KOLs during livestream productions to ensure smooth coordination and performance.
• Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.

Requirements

• Graduated from University and have at least 2 years experienced in influencer marketing
• Have good understanding of Social Media & Influencer’s landscape
• Good Communication & Negotiation Skill
• Creative, proactive in updating trends and knowledge in social media, influencers & social networking
• Good at Microsoft Office (especially in Excel, Word, Google spreadsheet, Google Slide)
• Proactive, Disciplined, Careful, Diligent, Responsible
• Able to work in a fast-pace working environment with tight deadline
• Familiar with Online Marketing & Ecommerce, especially with Shopee is a strong plus
• Good command of English in Reading & Writing.