BD Project Commercial Initiatives (CMI) -BD, Marketplace

Responsibilities

Cluster Management & Campaign and Performance Strategy:

• Strategic Planning: Develop and implement localized, cluster-level commercial strategies to drive seller growth, adoption, and revenue.
• Commercial Execution: Ensure smooth execution of all commercial initiatives, seller pitching frameworks, and incubation programs.
• Operations & Metrics: Oversee day-to-day cluster operations, tracking health metrics (e.g., GMV, Investment, active sellers & conversion rates) and swiftly unblocking business and operational bottlenecks
• Scale-First Strategy: Design and implement cluster-level commercial strategies tailored for a massive portfolio, focusing on one-to-many communication, automation, and scalable seller growth.
• Cross-Functional Coordination: Collaborate closely with internal teams (Program, Marketing, Operations, and Product) to secure campaign assets, align timelines, and gain necessary approvals.
• Team Leadership: Manage, coach, and upskill a team of 10-13 junior KAMs, ensuring they hit their individual and cluster KPIs.

2. Data Analytics, AI Implementation, and Operational Efficiency

• AI-Driven Dashboards & Tracking: Utilize AI tools and prompt engineering to design, build, and maintain automated performance dashboards and tracking systems.
• Data & Analytics Automated Performance Pushing: Oversee and optimize AI Performance Push & Report system via AI tools to ensure real-time data delivery and automated alerts for underperforming programs.
• Insight Generation: Use AI analytical tools to process raw commercial data, quickly synthesizing actionable insights, trend analysis, and seller behavior patterns for the team.
• Process Transformation: Continuously audit manual Business-As-Usual (BAU) tasks (e.g., weekly reporting, task tracking) and design AI-integrated workflows to reduce human error and manual effort.

Requirements

• Experience: 2-3 years of experience in E-commerce, Account Management, Commercial Strategy, or a fast-paced tech and commercial environment.
• Leadership: At least 1–2 years of experience managing, mentoring, or leading junior team members.
• AI & Dashboard Tech Savvy: Proven ability to utilize AI tools (e.g., ChatGPT Advanced Data Analysis, Claude, or related AI tools) to build dashboards, write data scripts, or build data-tracking workflows.
• Analytical Mindset: Strong proficiency in data analysis (Excel/Google Sheets is a must; AI tools is a plus) with the ability to turn data into growth strategies.
• Adaptability: Comfortable working with a scalable, tech-enabled approach to seller management rather than traditional high-touch management