Business Development - Ads Specialist Account Management

Within the Ads strategy team under monetization, Ads Specialist account management provides Ads consultation service for high-potential sellers, offering personalized support on campaign strategy, execution, and performance optimization.

Responsibilities

• Manage a portfolio of high-spending sellers and provide tailored Shopee Ads consultation.
• Design and execute ads strategy using Shopee Ads tools such as Product Ads, Shop Ads, Branding Ads and Content Ads.
• Drive on platform Ads Spend growth by identifying untapped potential and providing data-driven recommendations.
• Monitor performance metrics like ROAS, GMV, CTR, conversion Rate, and optimize campaigns accordingly.
• Conduct regular business reviews (monthly or quarterly) with sellers, showcasing performance and improvement areas.
• Work closely with internal teams (Category, Marketing, Product) to align campaign timing and maximize exposure.
• Push sellers to adopt advanced ad solutions or participate in feature testing (e.g., GMV Max beta, new targeting tools).
• Support in educating sellers on Shopee Ads best practices, budget planning, and feature updates.

Requirements

• Bachelor’s Degree in Marketing, Business, Economics, or related field.
• 1-3 years of experience in digital advertising, performance marketing, or key account management in an e-commerce or agency environment. (Fresh graduate is welcome to apply)
• Prior experience managing Shopee Ads or similar on-platform ads tools (e.g., Lazada Ads, Tik Tok Ads, Meta Ads, or Google Ads).
• Strong analytical thinking with experience using Excel, dashboards, or BI tools for performance tracking.
• Familiarity with ads KPIs: ROAS, GMV, CTR, Conversion Rate.
• Confident in client-facing communication, storytelling with data, and influencing stakeholders.
• A growth mindset, with the ability to push clients on budget decisions and act as a true consultant, not just an executor.