Growth Marketing Deputy Manager

General Information:

Location

Istanbul, Türkiye

Working Schedule

Full-Time

Work Arrangement

Hybrid

Relocation Assistance Available:

No

Posted Date

15-Apr-2026

Job ID

16897

Description and Requirements:

The Opportunity

At Met Life Turkey, we are looking for a Growth Marketing Deputy Manager to help accelerate our digital growth journey. This is a** hands‑on, individual contributor role** for an experienced growth marketer who enjoys owning initiatives, running experiments, and turning insights into tangible business results.

In this role, you will play a key part in growing digital sales for Life, Personal Accident, Health, and BES products by improving acquisition performance, optimizing conversion funnels, and building smarter lifecycle journeys. Guided by our purpose – always with you, building a more confident future – and our New Frontier strategy, you will work closely with cross‑functional teams to design, test, and scale impactful growth initiatives in a dynamic, data‑driven environment.

Key Responsibilities

• Own and optimize digital acquisition initiatives across Google, Meta, and other relevant platforms, continuously improving performance and efficiency.
• Design and run CRO and experimentation activities, including A/B tests on landing pages, messaging, value propositions, and trust signals.
• Analyze end‑to‑end digital sales funnels, identify drop‑offs, and implement conversion improvements aligned with compliance requirements.
• Build and manage remarketing and lifecycle journeys (email, SMS, Whats App) covering abandonment, follow‑ups, onboarding, activation, and cross‑sell opportunities.
• Track and interpret key growth KPIs such as CAC, CVR (lead‑to‑bind), ROAS, and drop‑off rates, and share insights with relevant stakeholders.
• Collaborate closely with Marketing, Product, IT, CX, Call Center, Rev Ops, Legal/Compliance, and Bancassurance teams to ensure smooth and consistent execution.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field.
• At least 6 years of experience in growth marketing, digital acquisition, performance marketing, or conversion optimization roles.
• Strong hands‑on experience with paid media, funnel optimization, analytics, and experimentation frameworks.
• Solid analytical skills with the ability to turn data into clear insights, hypotheses, and actionable recommendations.
• A proactive, ownership‑driven mindset with strong collaboration and communication skills.

Preferred Qualifications

• Experience in regulated industries such as insurance, banking, or financial services.
• Familiarity with SEO fundamentals, lifecycle marketing, CRM journeys, or assisted digital sales models.
• Curiosity, adaptability, and a strong experimentation mindset with a passion for continuous improvement.

Benefits We Offer

Our benefits are designed to care for your holistic well-being with programs for physical and mental health, financial wellness, and support for families.

We offer private health insurance for you and your family, life insurance, employer pension plan, meal and transportation allowance, as well as a work from home allowance. We also provide a cultural Heritage Day off, and “back to school” and “school report day” leaves and much more!

About Met Life

Recognized
on Fortune magazine's list of the "World's Most Admired Companies"
and Fortune World’s 25 Best Workplaces™, Met Life, through its subsidiaries and
affiliates, is one of the world’s leading financial services companies;
providing insurance, annuities, employee benefits and asset management to
individual and institutional customers. With operations in more than 40
markets, we hold leading positions in the United States, Latin America, Asia,
Europe, and the Middle East.

Our purpose
is simple - to help our colleagues, customers, communities, and the world at
large create a more confident future. United by purpose and guided by our core
values

• Win Together, Do the Right Thing, Deliver Impact Over Activity, and
  Think Ahead - we’re inspired to transform the next century in financial
  services. At MetLife, it’s #AllTogetherPossible. Join us!

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