Local Product Experiences Lead, APAC

Approximately 90% of people use Meta's products from outside of North America, and we continue to expand internationally. Our team plays a crucial role in breaking down barriers for the international community to support Meta's mission of building the future of human connection. As a Local Product Experiences Lead for APAC, you will lead a team of product marketing managers responsible for shaping how Meta's family of apps and services are positioned, launched, and adopted across diverse APAC markets. You will partner closely with global product, policy, and go-to-market teams to ensure that product strategies are locally relevant, locally adapted, and effective in driving product adoption — helping us deliver locally relevant product experiences across global markets.
Local Product Experiences Lead, APAC Responsibilities
Lead and develop a team of product marketing managers across APAC, setting strategic direction and fostering a collaborative team culture focused on clear goals, regular feedback, and professional development
Develop and execute Southeast Asia strategy by identifying high-impact opportunities for Meta products across the region
Develop deep understanding of local consumer behaviors and market dynamics, and partner with global product teams to ensure these insights inform product development and roadmap prioritization
Serve as the primary regional voice for product marketing in executive and cross-functional forums, communicating market needs and performance outcomes to leadership
Build scalable frameworks and playbooks for localizing product experiences that can be applied consistently across diverse APAC markets
Manage relationships with regional stakeholders including local business teams, agency partners, and external industry groups to amplify product marketing impact

Minimum Qualifications:

10+ years of experience in product marketing, go-to-market strategy, or a related marketing discipline within the technology or consumer internet industry
3+ years of people management experience, including coaching, developing, and retaining talent
Experience managing and developing teams of marketing professionals across multiple markets or geographies
Experience leading product launches and go-to-market programs across multiple APAC markets, with demonstrated understanding of regional consumer and business dynamics
Experience partnering with product management and cross-functional teams to influence product strategy and roadmap decisions based on market insights
Experience communicating strategic recommendations and performance outcomes to leadership through written and verbal formats

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience working in a global technology company with regional responsibilities
Demonstrated ability to build regional marketing frameworks and playbooks that scale across culturally diverse markets
Familiarity with the regulatory, competitive, and digital ecosystem landscape across key APAC markets including Southeast Asia, India, and Northeast Asia
Professional working proficiency in one or more Southeast Asian languages (e.g., Bahasa, Thai, Vietnamese) to support localization of product experiences and engagement with regional stakeholders in Southeast Asian markets, with deep familiarity of Southeast Asian markets and the digital product landscape
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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