Business Marketing Manager, AI Ecosystem

At Meta, we believe AI transforms how people and businesses connect and grow. Our mission is to enable and inspire developers to build with Meta's AI models and new monetization businesses, cultivating a thriving AI Ecosystem grounded in innovation and trust.
We're seeking a Business Marketing Manager for AI Ecosystem to grow the awareness, adoption, and sentiment of Meta's AI models and new monetization businesses with developers across the ecosystem, including individual builders, startups, enterprises, and industry associations in the region. This is a hybrid role that spans developers, ecosystem partners, and enterprise audiences, and it requires both a technical lens on AI models and strong marketing acumen, from strategy through execution. You'll own the regional go-to-market plan, combining day-to-day operational execution with longer-term strategic planning.
Business Marketing Manager, AI Ecosystem Responsibilities
Build and execute the AI developer marketing strategy for your region to deliver on Meta's goal of having the most widely adopted AI models and products in the world
Own the localized go-to-market plan: translate global launches and product-sourced narratives into regionally resonant activation that addresses developer jobs-to-be-done in your markets
Turn technical messaging, assets, and documentation into developer-ready content — blogs, videos, tutorials, demos, events, and solution guides — tailored to local audiences
Drive the hybrid GTM motion across developers, partners, and enterprise: equip ecosystem partners, cloud providers, and enterprise engineering teams with the technical narrative and assets they need
Plan and execute developer-first programs: hackathons, workshops, technical conference presence, community engagement, and digital campaigns
Work directly with developers, partners, and customers to pressure-test messaging, gather feedback, and channel technical requirements back to product and engineering
Use adoption data, developer funnel signals, and community sentiment to guide decisions and measure performance; establish clear operating rhythms and provide regular business and scorecard updates
Collaborate cross-functionally with product marketing, product and engineering, developer relations, partnerships, digital marketing, events, communications, legal, and privacy
Manage external vendors and agencies as needed to scale content and program production

Minimum Qualifications:

10+ years of professional experience in technology, developer/platform marketing, or B2B technology marketing
Experience marketing technical products to a developer, ML engineering, or data science audience — including a demonstrated understanding of the developer/ML persona (workflows, tooling, evaluation criteria, pain points) and the ability to build technically credible positioning and messaging
Working knowledge of how developers build with AI — how they evaluate models, integrate them into their stack, and deploy — across the build, fine-tune, evaluate, and deploy lifecycle
Experience developing technical content: tutorials, technical blog posts, videos, demos, benchmark or architecture explainers
Experience operating across hybrid audiences: individual developers and communities, ecosystem/platform partners, and enterprise engineering organizations
Marketing experience launching and driving adoption of new technical products in the GenAI space
Experience working cross-functionally with product, engineering, developer relations, research, analytics, and digital marketing
Experience using data to measure adoption and sentiment and optimize outcomes within a measurable framework
Bachelor's degree in engineering, computer science, marketing, business, analytics, or a related discipline
AI-native across the marketing workflow: uses AI tools as default practice for planning, operations, research, campaign production and reporting
Fluent English

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience engaging maintainer and contributor communities
Experience with developer-led or product-led growth, and measuring developer funnel signals (downloads, API calls, repository activity, retention)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience implementing responsible, ethical AI practices (risk assessment, bias mitigation, quality/accuracy reviews)
Experience with the regional developer ecosystem (LATAM/APAC/EMEA), including startups, enterprises, and government agencies.Professional fluency in the relevant local language(s) (e.g., Portuguese and/or Spanish for LATAM)
Active member of the AI Ecosystem and developer community, with contributions, technical writing, or conference speaking
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
In Brazil, Meta is committed to hiring people with disabilities for its workforce. Therefore, in accordance with Brazilian Law No. 8213/91, qualified candidates that meet the definition of having a disability or being rehabilitated by the Social Security Agency, as defined by local legislation, will have preference in the hiring process.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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