Head of Retail Design — L’Oréal Professionnel (DMI)

Join the L'Oréal Professionnel Adventure

L’Oréal Professionnel is the pioneer of "Professional Hair Tech that elevates you." Within a fast-evolving, transforming, and growth-leading division, you will join our dynamic Digital & Retail O+O team (encompassing Digital, E-commerce, and Retail Design).

As the DMI Head of Retail Design, your mission will be to bring the brand’s visual identity to life and reinvent the customer journey across a seamless, world-class Online + Offline (O+O) omnichannel ecosystem.

Your Role and Responsibilities

Reporting to the Digital & Retail O+O department, your daily missions will be structured around 7 strategic pillars:

1. Brand Consistency & Customer Journey

• Bring the brand SOP (Standard Operating Procedures) to life and ensure flawless visual consistency across the entire customer journey on all retail touchpoints: B2B salons, B2B2C Pro stores, and B2C Selective distribution & Eventing.
• Identify, anticipate, and share new retail assets (messaging and visuals) with key stakeholders based on evolving market and retail needs.
• Innovate in retail design to drive brand growth across all 3 key categories: Professional Haircare, Color, and Tech tools.

2. Permanent Retail Identity

• Adapt, optimize, and create guidelines for our retail identity across all physical touchpoints.
• Pilot, mentor, and actively accompany key countries in deploying the brand's new visual identity.

3. Strategic Product Launches

• Create and deliver comprehensive retail guidelines for all key launches.
• Maintain a disruptive, innovative mindset in both the delivery of content and point-of-sale execution.

4. Competitive Intelligence & Market Analysis

• Monitor, analyze, and keep track of competitive retail codes, initiatives, and executions.
• Translate market trends and competitors' initiatives into actionable business opportunities, proposing concept updates in line with a fast-evolving footprint.

5. Community Animation

• Coordinate, inspire, and animate the worldwide (WW) L’Oréal Professionnel Retail community.
• Actively participate in driving the retail shift and transformation within the division.

6. Share & Upskill

• Foster a highly collaborative, constant O+O (Online + Offline) mindset.
• Influence, inspire, and upskill DMI members and local Division country teams.

7. People Management

• Manage, guide, and develop a dedicated team of 2 full-time retail freelancers.

Your Profile for Success

• Experience: You hold a strong background (ideally 6 to 8+ years) in Retail Design, Commercial Architecture, or Visual Merchandising, preferably within the beauty, luxury, or selective premium retail industries. Experience working in a global (DMI) or regional zone role is highly valued.
• Technical Expertise: Exceptional aesthetic sensibility, deep understanding of the O+O customer journey, and the ability to translate brand strategy into strong physical and interactive concepts.
• Leadership & Influence: Proven track record in managing external resources/freelancers, with the ability to influence and align diverse stakeholders (local countries, marketing, digital) in a fast-paced matrix environment.
• Mindset: Entrepreneurial spirit, agility, creativity oriented towards business growth, and a strong eye for operational execution.
• Languages: Professional-level fluency in English is mandatory (daily collaboration with international teams). French is a definite asset.

What We Offer You

• A strategic role shaping the physical and technological face of the world's leading professional hair tech brand.
• A stimulating, dynamic, and collaborative work environment at the heart of our digital and retail transformation.
• Tailored career development paths and diverse mobility opportunities across brands, functions, and countries within the L'Oréal Group.
• A comprehensive onboarding program to set you up for success from day one.