[L'OREAL Taiwan] Digital & CRM Manager

KEY JOB ACCOUNTABILITIESContribute to brand ambition and profitable growth by creating an OMNI customer experience, engaging, retain, link-sale, all is based on data mining and analytics.

• Planning and delivering CRM strategies across online & offline with a view to retaining existing customers, increasing brand loyalty, boosting active customer base, and accelerating customer lifetime value
• Creating a CRM structure, loyalty program and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
• Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.
• Monitoring total brand digital marketing related-KPI through analysis and dashboards
• Leading CRM team to co-work together to ensure the customer database is segmented for targeted marketing activities.
• Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC.

PROFESSIONAL & TECHNICAL COMPETENCIESCRM DIGITAL BRAND BUILDING

• Possesses a consumer-centric mindset to drive customer value.
• Scales consumer engagement.
• Identifies growth opportunities within the existing customer base and drives repeat purchases through targeted CRM activities and collaboration with other departments.
• Familiarity with digital marketing tactics.
• Ability to meet tight deadlines with outstanding time management skills.
• Good communication skills, capable of collaborating effectively with colleagues.

DATA-DRIVEN MARKETING

• Masters customers analytics
• Optimizes omni CRM investments & ROI
• Leading CRM team to execute efficient CRM activities.

DIRECT & INDIRECT ECOMMERCE EXCELLENCE

• Identifies growth opportunities based on the mindset of shopper-centricity.
• Accelerating EC customers’ lifetime value by omni strategy

DIGITAL TECHNOLOGY EXPERTISE

• Strong ownership of CRM Digital platform management
• Leads with strong agile project management skills
• Acts as a strategic business partner