Digital Experimenter (Digital Media Buyer/Strategist) - Europe Australasia Experimentation Lab

The primary role of the Digital Media Buyer is to provide leadership for the execution of consumer ad campaigns within a unique, fast-paced group supporting innovation activities at General Mills for the Europe Australasia (EUAU) segment. Role Responsibilities: Consults with internal teams to provide recommendations on digital testing strategy Executes digital advertising campaigns to support early innovation learning Manages creation of digital assets including landing pages, e-commerce sites, and other digital assets; coordinates resources when needed Leads identification of digital tools required to support and streamline processes; ensures compatibility and integrations with existing company tools Maintains connection with other relevant internal teams (several groups within Marketing, Business Services, and Consumer Relations) to ensure integrations, with GMI systems Stays current in digital best practices, tool, and consumer privacy laws through internal and external connections, trainings, and conferences Provides training and support on campaign execution to internal employees and teams Interprets results from digital advertising campaigns and shares insights with cross-functional project team Required Qualifications: BS degree in Marketing, Advertising or relevant field Minimum of 2 years of experience in Facebook media buying Skilled in use of Facebook Business Manager, Audiences, and Analytics Experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization Experience setting up landing pages and DTC websites leveraging self-served platforms (No coding experience required) Well versed in MS Excel and other Microsoft Office programs Excellent verbal and written communication skills Must be able to collaborate and operate within a large, complex organization Ability to operate with discipline while managing multiple projects simultaneously Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment This role will support the EUAU segment (GMI+1 Time Zone), flexibility in work time may be required Preferred Qualifications: Prefer experience personalizing website experiences (DTC) for target markets and identifying conversion motivations Prefer experience with conversion optimization, A/b testing, and customer journey mapping as well as UI/UX elements Experience developing and manually executing campaigns in Facebook and Instagram Experience setting up landing pages and DTC websites leveraging self-serving platforms like Shopify or Squarespace Additional Consideration This role will support the EUAU segment (GMI+1 Time Zone), flexibility in work time may be required The location for this position is Minneapolis, MN. COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.