Associate Brand Activation Manager - Blue Buffalo

The Associate Manager of Activation will be responsible for leading cross functional internal teams in the development of strategic 360 marketing campaigns that meet brand objectives and communication goals. This role will act as the point person in developing and managing integrated marketing and activation plans, including ensuring compliance to the campaign planning process. The Associate Manager of Activation will leverage strong project management skills and an eye for detail to drive consistency and pull through of brand guidelines in messaging and imagery across all points in the consumer journey. They will lead ideation, integration and coordination across all disciplines within Paid, Owned and Earned channels, partnering with internal creative and functional leads to bring big, bold brand ideas to life. Work with Brand Strategy, Core Marketing and Insights to develop insightful, inspirational, and actionable briefs that lead to breakthrough, integrated work in support of key business objectives, product innovation and enhancements. Lead ideation, development, and execution of integrated 360 marketing plans, for multiple categories/sublines including developing and managing cross functional teams to master timelines and key project milestones. Work with cross functional teams to develop start to end view of communication plan & sequencing. To align on all communication touch points that support awareness, consideration, purchase, and loyalty and drive consistency across the consumer journey. Drive consistency and pull through of brand guidelines in messaging and imagery across all disciplines within Paid, Owned and Earned channels. Partner with Omnishopper team in development and execution of National shopper event creative, incentives and promotional overlays, including vetting vendors for national promotion and incentive overlays and working with sales team to build sell in materials Other strategic initiatives may include: Sponsorship and Cause Marketing program support across new and existing partners Execution and management of coupons and incentives, including managing redemption forecasting on monthly basis Manage marketing fulfillment vendor relations and program executions including field enablement programs, print on demand coupon programs Responsible for ongoing management and of vendors and contracts across owned programs within Activation Budget (Monthly forecasting, PO generation etc.) Support collection of data for continuous optimization of campaigns and post campaign reporting Qualification: Bachelors in Marketing, Communications or related degree 5 years of relevant marketing experience (agency or client side). Experience in pet category a plus Experience and understanding of marketing in the CPG space across Paid, Owned and Earned channels Demonstrated ability in leading and contributing to 360 activations around “big, bold, brand ideas” Proven ability to work cross-functionally Creative thinker and problem solver Strong communication skills Highly organized with experience leading several projects at once Comfortable working both independently and as a team Must be able to work in environment with free-roaming companion pets Pet enthusiasts preferred Connecticut based/ability to commute to Wilton CT office Preferred Qualifications: Experience developing leading cross functional teams in executing integrated, creative marketing plans Strong project management experience Experience with coupons/incentives and budget management Strong communication and presentation skills Highly organized and detail-oriented Ability to juggle multiple projects and priorities Experience managing the creative development and trafficking process for TV, digital and other paid touchpoints COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.