Digital Content Strategy Associate Manager - Blue Buffalo

Blue Buffalo (BLUE), is one of the strongest and most recognized pet food brands in America, and the undisputed leader in Wholesome Natural pet food, the fastest growing segment of the market. At over four times the size of the next largest brand in this segment, BLUE has become the new mainstream brand that’s delivering products that pet parents are looking for, and connecting with them in a true, authentic way. BLUE thinks of dogs and cats as family members, and believes their food should be natural and healthy. In fact, this was the motivation for the Bishop Family’s decision to create the Blue Buffalo Company. When the beloved Bishop family dog, Blue, faced a variety of health issues, Bill and his two sons, Billy and Chris, set out to create a pet food that was made with only the highest quality natural ingredients—the kind of things a family member deserves. Fifteen years later BLUE has, in many ways, accomplished what the Bishops set out to do—help our dogs and cats live happy, healthy lives. BLUE has a broad portfolio of natural pet foods, enabling pet parents to satisfy their pet’s specific dietary, lifestyle and life-stage needs, offering them no-compromise product solutions. About Blue Buffalo Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases. Purpose of this Role “Love Them Like Family, Feed them Like Family”. This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo’s growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo. Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family. We are seeking a Digital Content Strategy Associate Manager to join Blue Buffalo’s Consumer (Pet Parent) Experience team and report directly to the Head of Consumer (Pet Parent) Experiences & Digital Products. In this role, you will leverage your passion for consumer (Pet Parent) experience by planning and executing digital content strategies and identifying and cultivating external partnerships that enable BLUE to deliver innovative and meaningful consumer (Pet Parent) experiences. To deliver a holistic and cohesive consumer (Pet Parent) experience you will need to work closely with Brand, Engagement, Experience, and Creative teams to ensure digital content strategies are aligned with the consumer (Pet Parent) experience vision and tailored to meet consumer (Pet Parent) needs across the Moments that Matter. KEY ACCOUNTABILITIES Strategy Design and oversee the digital content strategy underpinning consumer (Pet Parent) journeys and in support of BLUE experiences. Develop and manage content themes/topics and strategic content plans; ensuring content and messaging is fit for purpose and delivered to fit channel specific tone and audiences. Build and drive strategic partnerships and relationships that enable and enhance the consumer (Pet Parent) experience roadmap and scale our experience platform ecosystem to deliver engaging content, innovative consumer (Pet Parent) experiences and digital products. Orchestrate how content and messaging is utilized and distributed across digital products and channels; ensuring messaging is consistent across channels and adheres to brand standards and guidelines. Apply an experimentation mind-set to explore and pilot partnerships to tap into new growth opportunities for consumer (Pet Parent) engagement and community building. Be the lead for defining the test and learn strategies for all content attributes across BLUE platforms Leadership & Collaboration Partner with Brand & Strategy, Engagement, Mar Tech and Experience Product Managers to identify new growth opportunities and actively work to pursue strategic partnerships that can advance BLUE experience and engagement efforts Coordinate with Creative Studio to ensure consistency across content and creative efforts in support of consumer (Pet Parent) experiences Collaborate with PPRM to design and oversee the digital content strategy underpinning consumer (Pet Parent) journeys and in support of BLUE experiences Manage partner relationships, including contracting, negotiations and ongoing oversight to ensure partnerships deliver on expected outcomes. Collaborate cross-functionally and with partners to design and develop go-to-market messaging and positioning for new strategic partnerships. Other Responsibilities as Requested Oversee and manage agency/vendor partners. Conduct regular content audits, identifying areas to inform and optimize the content roadmap and to enhance, reuse or retire content assets. MINIMUM QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Design, or related area. Minimum 7+ years’ experience focused on developing, managing and executing on digital content or communication strategies. Prior experience in partnership management/development. Brand storyteller that can balance big picture thinking with a doer mentality. Proven track record for strong relationship building with the ability to influence others to drive decisions. Ability to translate strategic initiatives into tactical plans to be communicated out to teams at multiple levels. Knowledge of digital consumer trends and ability to apply insights and trends to inform and strategic initiatives and pursuits. PREFERRED QUALIFICATIONS Positive attitude and flexible team-oriented approach to working with others. Ability to inform and inspire others about the future of content and how to internalize it for Blue Buffalo Strong presentation skills and the ability to articulate strategic concepts to cross-functional audiences Negotiation skills, with emphasis on driving joint partner value Must be able to work in environment with free-roaming companion pets; pet enthusiast preferred COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.