Assistant Store Leader

About the role

As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through
hands-on management, active coaching, and a focus on relentless improvement.
You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the
bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your
store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.

Key Responsibilities:

Entrepreneurship & Drive:

• Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and
• satisfaction
• Propose, test and implement new services or operational improvements.
• Take full responsibility for store performance and standards—treat the store as your own.
• Proactively feedback and share recommendations to management (stock, services)

Customer Experience & Brand Standards:

• Maintain and uphold Dyson’s high standards for customer experience, visual merchandising, and store environment.
• Address customer escalations and ensure resolution in line with brand values.
• Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates.
• Lead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and global level.

1. Leadership, Talent & Team Development

• Recruit, coach, and develop managers and future store leaders.
• Set team and individual targets, monitor performance, and provide ongoing feedback.
• Lead by example, creating a positive, motivated, and collaborative team culture.
• Participate in floor leadership - interact with customers and team daily, demonstrating what perfect experience and
• execution looks like.

Business Performance & Strategy Execution:

• Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition,
• etc.) and ensure sustainable growth
• Monitor key results, identify trends, and take corrective action or make recommendations.
• Execute operational and merchandising strategies aligned with local HQ.
• Plan for store readiness during peak trading periods

1. Operations, Compliance & Asset Protection

• Uphold Dyson’s policies, procedures, and standards for operations, security, cash handling, health & safety and
• loss prevention.
• Protect company assets, including confidential customer, team, and business information.
• Support store opening, closing, inventory accuracy, and maintenance tasks.
• Manage escalations and resolve problems affecting operations or team performance.