Senior Social Media Marketing resume example

• As workstream lead, built a social media content calendar around campaign goals, audience questions, and approval deadlines; adapted the same message to each platform rather than publishing identical posts everywhere.
• With responsibility for the review standard, used platform analytics to compare campaign reach, engaged visits, and qualified responses; tagged paid and organic content separately and changed the next brief when high reach did not lead to useful action.
• Planned platform-specific posts from the editorial calendar, checked captions and rights before scheduling, and used completion rates and comment themes to refine the next content batch.
• Owned a social-media content test using audience analytics, increased completed video views by 12% in a matched campaign cohort without changing paid distribution.
• Published content-creation templates using approved messaging, resolved inconsistent captions and completed an accessibility check before the campaign launch.

• Linked campaign content to tagged landing paths and CRM outcomes; aligned review standards and decision owners across the participating teams. Working with partner teams, shortened the path from qualified interest to a decision.
• Audited campaign tracking before reporting results, reconciled duplicate conversions across channels, and explained how the attribution window limited the interpretation of return on spend.
• Compared campaign landing pages with the promise in each ad or content placement, corrected inconsistent offers and broken tracking links, and checked the conversion event from a new visitor’s session before resuming spend.

• Introduced response tiers and escalation rules for 6 community issue types; aligned review standards and decision owners across the participating teams
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

Social publishing · Community moderation · Channel analytics · Campaign tracking

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.