Director of Marketing, Trauma

The Director of Marketing, Trauma at Zimmer Biomet will lead the global commercial strategy and product launches for Trauma and limb salvage surgery. This executive role involves architecting integrated procedural ecosystems, driving product lifecycle management, and collaborating with surgeons and R&D. Key responsibilities include developing global marketing plans, managing product launches, optimising surgical workflows, and building KOL networks. The position requires at least 10 years of marketing experience in medical devices, preferably within orthopaedics or trauma, and a graduate degree is preferred. Strong communication, project management, and educational curriculum development skills are essential. The role is based in the United States, with a salary range of $170,000–$210,000 USD and requires approximately 30% overnight travel.

The Director of Marketing, Trauma at Zimmer Biomet is a visionary leadership role responsible for shaping the future of trauma and limb salvage surgery. This position leads the global commercial strategy, drives product lifecycle management, and spearheads high-impact product launches across both domestic and international markets. The role requires building an integrated procedural ecosystem, cultivating deep partnerships with surgeons, and collaborating cross-functionally with R&D, Clinical Affairs, and Sales. The Director will lead a dedicated team, optimise surgical workflows, and ensure widespread clinical adoption of Zimmer Biomet’s products. Compensation for this role ranges from $170,000 to $210,000 USD annually, with additional benefits and recognition incentives as part of a flexible, inclusive, and growth-oriented work environment.

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect

Paragon 28, a trailblazing Zimmer Biomet company, is looking for a visionary Director of Marketing, Trauma to revolutionize our global footprint.

Take the helm of a high-growth portfolio and define the future of trauma and limb salvage surgery. In this powerhouse leadership role, you will architect the global commercial strategy, drive product lifecycle management, and spearhead high-impact product launches across both domestic and international markets. You will build an integrated, world-class procedural ecosystem that spans fixation, external fixation, biologics, and enabling technologies to optimize surgical workflows. By cultivating deep partnerships with elite surgeons and collaborating cross-functionally with R&D, Clinical Affairs, and Sales, you will turn disruptive innovation into widespread clinical adoption. If you are a strategic market-builder ready to lead a dedicated team and transform patient care on a global scale, we want you.

How You'll Create Impact

Executive Leadership & Strategy:

• Drive Strategy: Own global Trauma commercial strategy and annual marketing plans to hit revenue goals.
• Lead Commercialization: Head global launch planning, product positioning, and economic messaging for new introductions.
• Define Market Entry: Determine launch strategies via internal development, acquisitions, licensing, or supply partnerships.
• Analyze Performance: Evaluate marketing campaign ROI, tracking costs against revenue results to optimize spend.

Field Enablement & Sales Partnership:

• Accelerate Growth: Partner with Sales Leadership to boost surgeon conversion, market penetration, and account expansion.
• Support Value Analysis: Create economic messaging and procedural efficiency strategies to win hospital system approvals.
• Educate Markets: Lead surgeon awareness and patient education initiatives with commercial and compliance teams.

Portfolio Innovation & KOL Engagement:

• Build KOL Networks: Develop strategic surgeon partnerships to drive innovation, clinical education, and market expansion.
• Shape the Pipeline: Collaborate with design surgeons and R&D to spot unmet needs and spark future innovation.
• Track Industry Trends: Monitor medical literature, competitor moves, and conferences to stay ahead of scientific advancements.

Curriculum Development & Medical Education:

• Own Training Curriculum: Lead the creation, delivery, and maintenance of all internal and external training programs.
• Modernize Content: Design multi-media educational learning objects, electronic tools, and complex instructional handouts.
• Optimize Programs: Continuous improvement of course agendas, lesson plans, and demonstrations alongside subject matter experts.
• Execute Educational Events: Partner with Events teams to run workshops, CME courses, labs, and regional surgeon programs.

Cross-Functional Leadership & Compliance:

• Unify Teams: Act as the central commercial bridge across Sales, R&D, Clinical, Regulatory, Operations, and Supply Chain.
• Ensure Total Compliance: Align all educational activities and materials with federal, state, and Adva Med codes of conduct.

Your Background

Graduate degree preferred.

• BA or BS; will consider equivalent combination of education and experience

• 10+ years of experience in marketing in the medical device space, orthopedics preferred.

• Demonstrated ability to develop and teach educational curriculum.

• Experience in orthopedics, preferably within trauma, foot & ankle, deformity correction, or medical education.

• Ability to support large-scale surgeon education programs, labs, and national commercial initiatives.

• Must demonstrate strong communication and presentation skills.

• Must be able to manage multiple, detailed projects, prioritize urgent needs simultaneously, and work cross functionally.

• Must be able to operate independently with little direction Ability to engage in high level scientific and engineering conversations with surgeon audiences (domestic and international).

• Excellent planning, organizational and analytical skills.

• Strong collaboration skills and willingness to be a team player.

• Ability and willingness to travel frequently as required.

• High paced growth environment-need to be comfortable managing many different related roles within the organization.

• Proficient in MS Office Suite (Word, PowerPoint, Excel, Outlook

Travel Expectations

Position requires approximately 30% overnight travel throughout the country.

Compensation Data

Salary Range: $170,000 - $210,000 USD Annually depending on skills and experience

EOE/M/F/Vet/Disability

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a

Responsibilities:

• Drive strategy for global Trauma commercialisation and annual marketing plans to achieve revenue goals.
• Lead global launch planning, product positioning, and economic messaging for new introductions.
• Define market entry strategies through internal development, acquisitions, licensing, or supply partnerships.
• Evaluate marketing campaign ROI and track costs against revenue results to optimise spend.
• Accelerate growth by partnering with Sales Leadership to boost surgeon conversion, market penetration, and account expansion.
• Support value analysis by creating economic messaging and procedural efficiency strategies to win hospital system approvals.
• Lead surgeon awareness and patient education initiatives with commercial and compliance teams.
• Build KOL networks and collaborate with design surgeons and R&D to identify unmet needs and drive innovation.
• Own training curriculum, modernise content, and optimise programmes for continuous improvement.
• Act as the central commercial bridge across Sales, R&D, Clinical, Regulatory, Operations, and Supply Chain, ensuring compliance with all regulations.

Skills:

• Demonstrated ability to develop and teach educational curriculum.
• Experience in orthopaedics, preferably within trauma, foot & ankle, deformity correction, or medical education.
• Ability to support large-scale surgeon education programmes, labs, and national commercial initiatives.
• Strong communication and presentation skills.
• Ability to manage multiple, detailed projects and prioritise urgent needs simultaneously.
• Proficiency in MS Office Suite, including Word, PowerPoint, Excel, and Outlook.
• Excellent planning, organisational, and analytical skills.
• Strong collaboration skills and willingness to be a team player.
• Ability and willingness to travel frequently as required.
• Comfortable managing multiple related roles within a high-paced growth environment.

Education:

• A graduate degree is preferred.
• A BA or BS is acceptable; an equivalent combination of education and experience will be considered.