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Tik Tok

Tik Tok Shop

• Consumer Marketing Manager

2 weeks ago• Los Angeles, CA
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

About the team
With the rapid expansion of Tik Tok Shop's business in the US market, the Marketing & Methodology team supports the platform's e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

Responsibilities:

• Develop deep insights into user behavior and industry trends. Based on Tik Tok Shop's business mission and vision, define brand strategy and establish brand management guidelines to enhance brand recognition and user awareness.
• Build and execute scalable communication channels for Tik Tok Shop, including social media, owned media, and content marketing. Manage external creative and media agencies, drive large-scale campaigns in the US market, and take ownership of conversion outcomes.
• Develop a deep understanding of US users' and merchants' behaviors, and translate merchant operation methodologies into localized, easy-to-understand, and easy-to-distribute marketing and educational materials.
• Build a high-quality content and case-based communication system aligned with business priorities and target audiences, driving awareness, understanding, and action toward Tik Tok Shop.

Qualifications:

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• 5+ years of experience in marketing, brand, content, or related roles.

Preferred Qualifications:

• Experience in content-driven e-commerce marketing or brand marketing, with a solid understanding of platform marketing and advertising.
• Strong familiarity with the US market with strong content judgment and sensitivity to consumer and industry trends.
• Strong analytical and logical thinking skills, with the ability to manage projects effectively and collaborate cross-functionally in a fast-paced environment.

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For Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CAJob ID: Tik Tok-7595408295264618805Employment Type: OTHERPosted: 2026-01-16T20:09:30Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
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