Performance Marketing (CPAS)

Responsibilities

Conduct seller performance analysis, develop and implement recommendations for brands and sellers in order to maximize commercial performance through marketing solutions such as Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs.

• Analyze seller behavior, investment trends, and adoption across various marketing products, focusing on offsite solutions (CPAS, Google Ads, and affiliate programs).
• Monitor the effectiveness and trends of current programs, initiatives, and packages to identify key growth drivers and potential bottlenecks.
• Build predictive models and dashboards to support data-driven decision-making and performance tracking.
• Conduct deep-dive performance analyses on seller and brand marketing campaigns to evaluate ROI and identify growth opportunities.
• Develop, optimize, and implement monetization strategies and marketing packages to maximize commercial performance for brands and sellers.
• Generate actionable insights and strategic recommendations to drive seller growth and improve the adoption of marketing solutions.

Requirements

• Bachelor’s degree in Business Administration, Economics, Finance, Computer Science, Information Technology, Engineering or related quantitative field
• With a minimum of 3 years of relevant work experience in data analysis and/or strategy
• With 2-3 years of experience in maximizing commercial performance and ROI through offsite marketing solutions, including Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs
• Advanced Microsoft Excel, Google spreadsheet and basic SQL skills
• Excellent communication skills
• Creative and innovative approach in problem solving
• Passionate towards learning about the e-commerce industry
• Amenable to work in Podium West Tower, Pasig
• Flexible to work long hours on occasion