Regional Online Marketing Campaign Operations (Shopee)

The Regional Online Marketing team is responsible for driving business growth across diverse markets by acquiring new users, increasing platform orders, and boosting GMV through data-driven strategies. The team leverages a wide range of digital marketing channels and requires strong channel expertise combined with innovative problem-solving skills to deliver impactful results.

Responsibilities

Execute, monitor and optimize both always-on and promotional online ads across various channels including Meta, Google and Tiktok.

• Execution & QC:

• Coordinate with Strategy team and local teams to gather specific campaign requirements and creative assets. Responsible for the technical setup and quality control. Ensure accurate implementation of campaign namings and tracking parameters.

• Budget Management:

• Collaborate with Strategy team to allocate channel budgets and manage real-time pacing (daily/hourly) to ensure spend alignment.

• Campaign Strategy:

• Design and manage the campaign mix across channels. Manage branding reservations, including Brand Lift Study (BLS) setup.

• Performance Optimization:

• Maximize efficiency through bid adjustments, budget reallocations within campaign groups, and creative performance analysis.

• Test & Learn:

• Continuously learn from test results and update best practices to optimize campaign performance.

• Problem Solving:

• Troubleshoot delivery /performance issues internally and with external partners to overcome scalability bottlenecks.

• Reporting & Insights:

• Conduct weekly performance reviews and deepdives, providing data-driven insights and operational action plans to internal stakeholders.

• Operational efficiency - Collaborate with Ad Tech/ Product team to automate and streamline campaign setup and campaign management workflows.

Requirements

• Experience:

• 2+ years of hands-on performance marketing experience (Google, Meta, Tik Tok); Mobile App UA experience is a plus.

• Technical Savvy:

• Good understanding of tracking, attribution models, and online advertising technologies.

• Analytical Mindset:

• Outstanding data-driven skills with the ability to translate complex metrics into business insights and clear operational actions.

• Execution Excellence:

• Exceptional organizational skills with a sharp eye for detail and the ability to meet deadlines in a fast-paced environment.

• Communication:

Strong English proficiency and stakeholder management skills to work effectively across regional and local teams.