Online Marketing - Marketing

Responsibilities

• Plan and execute performance marketing campaigns across online advertising channels
• Work with creative team to develop creatives and assets required for campaigns
• Regularly provide analysis, insights on performance and making adjustments as necessary to fulfill the set objectives
• Collaborate with teams to initiate and guide on A/B tests, incrementality test, and spend scaling tests for campaigns to determine what works best
• Manage digital advertising portfolios and serve as an internal consultant, working closely with stakeholders to develop, execute, and optimize campaigns across multiple social media platforms while ensuring campaign performance and objectives are achieved.

Requirements

• Hold a minimum Bachelor's degree in Marketing, Business, or another related field.
• Possess a minimum of 2 to 3 years of hands-on experience managing digital marketing ads, with deep functional knowledge of Meta, Google, plus Tik Tok advertising channels.
• Demonstrate direct exposure to Collaborative Ads (CPAS) or related e-commerce advertising tools.
• Show proficiency in planning digital marketing budget forecasts to optimize campaign delivery and maximize returns.
• Demonstrate an AI-savvy mindset, utilizing artificial intelligence tools to automate workflows and reporting processes.
• Exhibit trend-consciousness with up-to-date knowledge of evolving viral trends, Tik Tok culture, and younger audience behavior
• Possess sharp commercial awareness to understand consumer behavior and target markets.
• Communicate effectively through both written and verbal English and Indonesian