Campaigns Specialist

Responsibilities

• Independently lead execution of assigned campaign/s

• Coordinate with various teams on relevant requirements and timelines to:

• Ensure campaign is properly communicated across in-app and external channels

• Create, set up, & ensure standard quality of in-app assets: microsites, banners, push notifications,

vouchers, deals, and other features

• Propose initiatives for optimizations of campaigns and internal processes

• Generate post-campaign reports and actionable insights for subsequent campaigns

• Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs

Requirements

• Good project management skills: Able to cascade and manage timelines so all

deliverables required for campaign executions are completed on schedule

• Good communication skills: This is a highly cross-functional role, being

comfortable initiating clarifying conversations with different co-workers /

stakeholders is essential to success

• Advanced Google Suite proficiency: the majority of our work is executed on

G-suite; essential to be comfortable in it especially Gsheets

• Resilience: Able to work quickly and pivot when necessary. We sometimes have

to balance multiple conversations and planning requirements at the same time;

must be able to work well under pressure

• Detail-oriented: The campaigns specialist has to ensure all assets that go live on

the app are error-free, as errors may negatively impact the business or sellers

(e.g. wrong vouchers, wrong deals, incorrect sale dates)

• Motivated to learn: In time, the Specialist should learn to understand Marketing

business priorities and performance metrics deeply; should be open about

self-educating

• Data proficiency is a plus: Able to analyze performance data and provide insights

to optimize marketing tactics