Branding and Communication Lead - Marketing, Marketplace

Responsibilities

• Brand Strategy & Management

• Define, refine, and execute the overall brand strategy, voice, and visual identity.

• Ensure brand consistency across all marketing channels and customer touchpoints.

• Lead brand campaigns, product launches, and key initiatives to strengthen brand equity.

• Oversee creative development, content direction, and brand guidelines.

• Public Relations & Communications

• Develop and manage the PR strategy, including media relations, press outreach, crisis communication, and corporate messaging.

• Build strong relationships with media, industry partners, influencers, and key stakeholders.

• Prepare spokespersons for interviews, media events, and public appearances.

• Manage PR agencies and ensure alignment with brand and business goals.

Social Media & Community Management:

• Oversee social media strategy, content planning, and platform growth across major channels

• Lead community engagement initiatives to build loyalty, trust, and active participation.

• Monitor online conversations, sentiment, and trends to inform strategy and react in real time.

• Ensure social media communications reflect brand voice and drive measurable outcomes.

• Leadership & Cross-Functional Collaboration

• Manage and mentor a team across brand, PR, content, and social/community functions.

• Collaborate with Marketing, Product, Operations, and Leadership teams to support business objectives.

• Oversee budgets, agency relationships, and performance dashboards.

• Analytics & Performance

• Set KPIs for brand, PR, and social media initiatives.

• Track, analyze, and report on campaign performance, brand metrics, media coverage, and community insights.

• Continuously optimize strategies based on data and evolving industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Business, or related field.
• Strong strategic thinking, storytelling, and communication skills.
• Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems.
• Experience working with agencies, influencers, and media partners.
• Creative mindset with strong understanding of trends and digital culture.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.