Campaign Projects Executive, Regional Marketing

The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events, such as Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

Responsibilities

• Manage end-to-end projects focusing on driving campaign operational efficiencies, commercial performance with local markets and regional campaign initiatives
• Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives
• Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
• Analyse campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
• Collaborate and coordinate across multiple teams, including Product, Server Prep, Buyer Experience, Projects, Business Development and local markets
• Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact
• Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions

Requirements

• Relevant Degree in Business, Marketing, Analytics, or a related field
• Strong analytical, critical thinking, and problem-solving abilities
• Previous experience in a high-performing organisation is preferred and experience in e-commerce marketing and/or data analytics is a plus
• Excellent project management skills with the ability to prioritise tasks and manage multiple projects simultaneously
• Strong work ethics and performance-driven
• Strong communication skills, both written and verbal
• Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis
• Reliable and good team player who enjoys working in a dynamic environment