Partnerships & Communications Specialist, SG Marketing

We are looking for an Offline Branding & Partnerships Specialist to join our SG Marketing – Brand & Communications Team. This role will focus on strategic offline marketing initiatives, Out-of-Home (OOH) media partnerships, and offline brand collaborations. The ideal candidate will have a strong background in offline marketing and project management skills, with the ability to drive impactful branding efforts.

Responsibilities

• Strategic OOH Partnerships: Develop and initiate partnerships with media owners to expand Shopee’s offline branding presence

• Offline Media Buying:

• Work with appointed media agency for strategic planning and execution of OOH campaigns, transit advertising, and offline brand activations

• OOH cost optimisation:

• Identify opportunities to leverage Shopee’s OOH media assets and drive incremental revenue through brand partner collaborations and investments

• Event Ideation & Coordination:

• Assist in the ideation and execution of offline marketing events, working closely with event agencies to ensure successful activations

• Offline Marketing Budgets & Project Code Management:

• Oversee budget allocations, project tracking, and cost management for offline branding initiatives

• Partnership Growth & Management:

Strengthen relationships with media owners, advertisers, and brand partners to enhance Shopee’s offline marketing ecosystem

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 1 year of experience in communications and/or partnerships
• Excellent project management and stakeholder communication skills, with ability to manage tight timelines
• Strong interpersonal and communication skills, with a natural ability to connect with a diversity of stakeholders
• Able to pay attention to detail and bring onboard different perspectives and generate fresh solutions
• Able to thrive in a dynamic and collaborative work environment to achieve team objectives