Senior Growth Executive (New Market Expansion) - Marketing, Shopee

Responsibilities

Performance Management & Reporting

• Track and analyze Cambodia market’s performance
• Generate weekly/monthly reports and insights for senior management decision-making.
• Monitor campaign ROI, CAC (customer acquisition cost), and budget effectiveness to ensure alignment with business targets

Budget & Spend Management

• Manage campaign budgets for new market
• Forecast and control marketing spend across campaigns and buyer initiatives, ensuring efficient allocation and utilization.

Campaign and Buyer Growth

• Develop new user acquisition strategies tailored to the new market.
• Localize campaigns and buyer programs, creative assets, and messaging to fit buyer behavior and cultural context.
• Collaborate with marketing, product, and operations teams to roll out acquisition initiatives across paid, organic, and partnership channels.

Performance Optimization

• Monitor key campaign metrics (e.g. CVR, CTR, retention, cost per acquisition).
• Run A/B tests and post-campaign analyses to identify winning strategies and areas for improvement.
• Propose data-driven enhancements to improve buyer onboarding, activation, and retention.

Requirements

• Bachelor's degree in Business, Operations, or a related field.
• 2–4 years of experience in project management, PMO, operations, or marketplace roles; experience in tech or e-commerce is a plus.
• Strong project coordination and stakeholder management skills.
• Analytical thinking and a data-driven mindset to assess feature impact and performance.
• High adaptability and problem-solving capabilities in a fast-paced, ambiguous environment.
• Excellent communication skills in English