Business Development Ads Specialist - Enterprise, ShopeeFood

Responsibilities

• Drive the adoption and usage of Shopee Food advertising solutions among merchants, including search, recommendation, banner, and other visibility placements.
• Manage and grow a portfolio of merchant advertisers across key food and beverage categories.
• Understand merchant business objectives and recommend suitable advertising strategies based on their goals, budgets, and target customers.
• Develop media plans and campaign proposals to drive incremental GMV, orders, customer acquisition, and brand visibility.
• Monitor campaign performance and optimise key metrics such as ad spend, revenue, ROAS, CTR, conversion rate, impressions, and incremental sales.
• Analyse merchant and campaign data to identify growth opportunities, performance gaps, and optimisation recommendations.
• Prepare regular performance reports and business reviews for merchants and internal stakeholders.
• Work with Account Managers to identify potential advertisers and convert existing merchants into active advertising users.
• Support merchant onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product and Marketing teams to improve advertising products, processes, and campaign effectiveness.
• Track competitor advertising activities and market trends to strengthen Shopee Food’s ads proposition.
• Support key commercial projects, merchant education initiatives, and seasonal campaigns.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related discipline.
• 2–4 years of experience in digital advertising, performance marketing, media planning, account management, business development, or a related field.
• Experience with digital advertising platforms, campaign optimisation, and performance reporting.
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
• Commercially driven with strong negotiation, presentation, and stakeholder management skills.
• Proficient in Microsoft Excel or Google Sheets; experience with dashboards or data visualisation tools is an advantage.
• Able to manage multiple projects and work effectively in a fast-paced environment.
• Strong communication skills in English. Bahasa Malaysia and Mandarin would be an advantage.
• Experience in food delivery, e-commerce, retail, FMCG, digital media, or marketplace businesses.
• Experience working with SME and enterprise merchants.
• Experience managing advertising budgets or performance-based campaigns.
• Familiarity with self-serve advertising platforms and sponsored listing products.
• Strong interest in the food and beverage, digital commerce, and online advertising industries.