Creators / Affiliates Senior Analyst

About Shô

At Shô, we believe that every member of our team plays a vital role in our success. We also believe that diverse perspectives and experiences are essential to driving our business forward and advancing our purpose of making the world a better place.

Joining our team means having the opportunity to grow in a fast-paced, agile culture. If you enjoy taking on big responsibilities and doing what has never been done before, Shô is the place for you.

Here, you'll take on exciting challenges, collaborate with a diverse team, and help shape the future of e-commerce in Brazil while creating a positive impact in the lives of millions of people.

Work Model

We adopt a hybrid work model that allows employees to tailor their work environment to their personal needs while fostering collaboration, connection, and meaningful interactions in the office.

Responsibilities

Your Mission

Responsible for supporting the development and execution of Shopee´s branding strategy, translating brand objectives into locally relevant and measurable initiatives. The role will have a strong focus on Influencer Marketing (KOL & UGC) and OOH/Offline Media, while also supporting broader brand campaigns and strategic projects. The goal is to strengthen brand awareness, consideration and trust by combining local consumer and cultural insights, strong execution, and a data-driven approach to branding.

What will your day-to-day be like?

• Support the end-to-end management of KOL and UGC initiatives, from creator strategy and profile selection to briefing, content review, execution and performance analysis.

• Coordinate with influencer agencies, creators and internal stakeholders to ensure campaigns are delivered on time and aligned with brand guidelines.

• Evaluate creator profiles based on audience fit, content relevance, brand safety, reach, engagement and cost efficiency.

• Develop campaign briefs and content directions, translating brand objectives into relevant creator narratives.

• Track and analyze key performance indicators such as reach, views, engagement, CPM/CPE and other campaign-specific metrics.

• Consolidate campaign learnings and translate performance results into actionable recommendations for future activations.

• Monitor the creator landscape, emerging formats and competitor influencer strategies.Support the development of an OOH strategy based on target audience, geographic priorities, consumer behavior and campaign objectives.

• Work with media agencies and partners to evaluate formats, locations, inventory and investment opportunities.

• Coordinate media planning, negotiation and execution together with internal stakeholders and external agencies.

• Use data and market insights to recommend the most relevant media formats and placements.

• Support the localization and adaptation of campaign creative assets for different OOH/offline formats.

• Develop frameworks to evaluate campaign effectiveness, combining media delivery metrics with brand and business indicators where applicable.

• Monitor competitors; offline presence and identify relevant market opportunities.

• Support the development of integrated branding campaigns and initiatives across relevant online and offline touchpoints.

• Translate regional brand strategies into locally relevant executions based on cultural and consumer insights.

• Conduct competitor, consumer and cultural research to identify opportunities for Shopee to increase local relevance.

• Partner with Social Media, Online Marketing, Affiliates, Campaign Planning, Design and other teams to ensure consistent campaign execution.

• Coordinate creative, media, influencer and/or production agencies depending on project scope.

• Support campaign planning, timelines, budget tracking, stakeholder management and post-campaign analysis.

• Develop presentations, analyses and recommendations for senior stakeholders.

• Identify new branding opportunities, partnerships, formats and channels that can contribute to Shopee´s long-term brand building in other regions.

Requirements

What do you need to take on the challenge?

• Degree required in Marketing, Communications, Advertising, Business Administration or related fields.
• Advanced Microsoft Office/Google Workspace skills, particularly Excel/Google Sheets and PowerPoint/Google Slides. Familiarity with influencer/social analytics platforms is a plus
• Advanced Spanish and Fluent English. Portuguese is a plus.
• Previous experience in Branding, Influencer Marketing, Media, advertising or related areas, ideally within consumer-facing brands, e-commerce, tech or agencies.
• Hands-on experience managing influencer/creator campaigns and/or OOH/offline media projects. Experience coordinating agencies and multiple stakeholders is highly desirable.

Benefits

• Medical and dental assistance, extended to dependents;

• Partnerships with Wellhub and Total Pass;

• Flexible meal/food allowance;

• Transportation allowance, mobility allowance, or on-site parking;

• Flexible benefits package;

• Zenklub;

• Discretionary annual bonus, tied to performance.

Diversity & Inclusion

We value diverse talent and encourage applications from people of all backgrounds, regardless of race, gender, sexual orientation, disability, age, or any other characteristic. We are committed to fostering a welcoming and inclusive workplace through ongoing initiatives and employee resource groups that help strengthen our culture of belonging.

We want to be a place where you can be your authentic self, grow with autonomy, and help shape the future alongside us. It is through this diversity of perspectives and experiences that we create meaningful impact and build the future of e-commerce in Brazil.

COME MAKE HISTORY WITH US.WHAT MAKES YOU UNIQUE MAKES US STRONGER. 🧡N-A50