User Growth Senior Business Associate - Regional Brand & Growth Marketing

The User Growth Team partners closely with functional leaders to drive omnichannel user growth and activation. We focus on improving traffic conversion, increasing active users, and enhancing the in-app experience through data-driven insights and experimentation.

Working across marketing, product, data, and engineering teams, we identify user needs and growth opportunities both on and off the platform - from paid media and CRM to user experience and offline initiatives. The team takes a hands-on, end-to-end approach, turning insights into actionable strategies and continuously tracking impact to scale what works.

Responsibilities

We are seeking a forward-thinking individual to join the Regional Brand and Growth Team dedicated to assisting functional team leaders in defining omnichannel user growth and activation strategies. As a Growth Expert, you will be mainly focused on improving the incoming traffic’s conversion rate, and continuous active users via improvements of in-app experience. You will work with multiple areas and levels of stakeholders, providing deep insights and discovering opportunities through data-driven analysis, planning strategies, and steering the project end-to-end.

• Partner with marketing teams (Online Media, Affiliate, CRM) and local markets to define user growth targets and performance metrics, and track progress against business goals
• Conduct deep-dive performance analysis on key user growth metrics (e.g., MAU, new users, reactivated users) to identify drivers, gaps, and optimization opportunities
• Translate user growth questions into structured analytical frameworks and leverage data to generate actionable insights for growth strategy
• Work closely with BI, data engineering, and product teams to ensure data availability, accuracy, and proper metric definitions for growth tracking
• Develop and maintain performance dashboards and analytical tools to enable data-driven decision making for marketing teams
• Synthesize complex analyses into clear recommendations and business narratives for cross-functional teams and senior management

Requirements

• Bachelor’s degree or higher in Business, Economics, Statistics, Engineering, Analytics, or related fields
• Strong logical thinking and problem-solving skills, with the ability to translate data into business insights
• Ability to structure ambiguous business problems and deliver insights under tight timelines
• Proficiency in Excel; experience with large datasets is a plus
• Good communication skills, with the ability to work with cross-functional teams
• Detail-oriented with strong ownership and ability to manage multiple priorities
• Experience in performance analysis, strategy, consulting, or analytics roles is preferred
• Experience in e-commerce, internet, or digital marketing environments is a plus