Livestream - Marketing Strategy

Responsibilities

• Design voucher strategy for Livestream
• Campaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performance
• Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
• Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
• Expected to present output to relevant stakeholders

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Management, or any business-related course
• Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
• Prior experience in e Commerce/ digital marketing and/or campaign management will be a bonus
• Strong analytical and planning skills
• Self-starter and a team player who enjoys a fast-paced environment
• Ability to work under pressure
• Excellent communication and presentation skills
• Familiar with MS Office, especially in Excel and PowerPoint