Business & Growth Planning Analyst - Regional Cross Border

The Business & Growth Planning team drives strategic growth initiatives across Shopee's Regional Cross Border business. Using data, experimentation, and commercial insights, the team identifies growth opportunities, evaluates business performance, and partners with cross-functional stakeholders to deliver impactful business outcomes.

Responsibilities

• Identify growth opportunities across markets, sellers, categories, and SKUs to drive GMV, orders, ADO, and overall business growth
• Analyse market, consumer, seller, and product-level trends to understand growth barriers and opportunities
• Develop business cases and recommendations for new growth initiatives, balancing top-line growth, unit economics, and investment efficiency
• Own high-priority cross-functional projects from problem definition and hypothesis development through implementation and post-launch evaluation
• Design data-driven experiments and quasi-experimental approaches to quantify the causal business impact of new initiatives, such as pricing, marketing investment, assortment, seller incentives, and operational changes
• Partner cross-functionally with Business Development, Operations, Marketing, and other teams to assess commercial impact and drive strategic initiatives
• Present business insights and recommendations to senior stakeholders through clear data storytelling and financial analysis

Requirements

• Bachelor's degree in Business, Finance, Computer Science, Engineering, or a related discipline. A master's degree is advantageous but not required
• Minimum 2 years of experience in strategy, business analytics, commercial strategy, or related functions, preferably within e-commerce, consulting, or similar industries
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights
• Proven experience managing cross-functional projects end-to-end and influencing stakeholders without direct authority
• Comfortable operating in a dynamic, highly ambiguous environment and managing multiple priorities
• Strong ownership mindset, with the ability to independently identify issues, formulate solutions, and drive execution