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Senior Account Executive – European Institutions (Cloud & AI)

European Institutions are among SAP’s most strategic public‑sector customers. As part of SAP’s Strategic Customer Program, we partner with EU bodies to accelerate cloud transformation, enable data‑driven decision‑making, and unlock value through Business AI—securely, compliantly, and at scale.

As Senior Account Executive – European Institutions, you will own and grow a portfolio of EU accounts, driving net‑new cloud bookings and consumption while positioning SAP as a trusted transformation partner to Europe’s most influential public institutions.

What You’ll Do

• Own executive‑level relationships and lead complex, multi‑year cloud transformation programs

• Drive growth across RISE with SAP, GROW with SAP, Business Technology Platform, Business Data Cloud, and Business AI

• Achieve and exceed net‑new cloud bookings and consumption targets

• Lead value‑based selling conversations grounded in outcomes, ROI, and long‑term value realization

• Orchestrate virtual account teams, partners, and SAP leadership around a clear account strategy

What You Bring

• 10+ years of experience selling complex enterprise software or cloud solutions in the public sector

• 5+ years working with European Institutions, including framework contracts and long sales cycles

• Proven success closing large, transformation‑led, multi‑stakeholder deals

• Strong cloud, platform, and AI acumen, with executive‑level presence

• High sensitivity to data protection, privacy, and digital sovereignty

• Fluent English, fluent French and/or Dutch required

• Willing to travel across the European Union (up to 20% of time)

Why SAP

• Shape how cloud, data, and AI are adopted by institutions that define Europe’s future

• Operate in one of SAP’s most visible and strategic public‑sector territories

• Work closely with SAP leadership, global solution teams, and strategic partners

• Lead high‑impact opportunities that influence both customer outcomes and SAP’s reputation in Europe

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447927 | Work Area: Sales | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: