We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

As a Web Analytics Engineer, you will be responsible for helping optimize SAP's digital web properties.

What you’ll build-

You will be responsible for implementing, configuring, and managing Adobe Analytics and Launch for web and mobile applications, translating business requirements into technical solutions, ensuring data accuracy, and collaborating with cross-functional teams to optimize customer experiences and drive data-driven decisions.

Implementation & Configuration:

Collaborate with marketing, product, UX/UI, and development teams to translate business needs into technical requirements.

Design and implement custom technical solutions for web and mobile properties.

Ensure accurate data collection and reporting by implementing and configuring Adobe Analytics solutions.

Troubleshoot issues and resolve data discrepancies to ensure data accuracy.

Proactively address issues with data quality and tag implementation.

Strong analytical skills with a solid understanding of analytics concepts, including KPI definition, attribution modeling, and customer journey analysis.

What you bring-

Key skills include proficiency in Adobe Analytics and Adobe Launch, expertise in JavaScript, HTML, data modelling, and experience with troubleshooting and data analysis.

Several years of hands-on experience in Adobe Analytics implementation and customization, particularly using Adobe Launch for web and mobile.

Expertise in web technologies, including advanced JavaScript. Strong understanding of the Document Object Model (DOM) and web protocols.

Experience with APIs for data collection and reporting.

Relevant Adobe certifications (Adobe Certified Expert) or Adobe Analytics Developer certifications are preferred.

Familiarity with Adobe Target, AEP, and Customer Journey Analytics

Where you belong-

You will be part of SAP's Corporate Process & Information Technology (CPIT) organization, working in the Core Data & Marketing Analytics team. The team is a global team, focused on delivering analytics solutions to support SAPs Demand Generation.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 437172 | Work Area: Information Technology | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: