Creative Director, Design

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, Whats App and our hardware products.
Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.
We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.
Meta is seeking a Creative Director, Design to lead brand expression and visual strategy in Reality Labs. This role sits at the intersection of brand storytelling, visual expression with a focus on Go-to-Market efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You understand how to balance compelling creative with conversion. You are focused on execution, quality, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.
Creative Director, Design Responsibilities
Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Minimum Qualifications:

10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems
10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
Knowledge of design principles related to design systems and brand
Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design
Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Preferred Qualifications:

Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $177,000/year to $248,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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