Product Marketing Manager, Growth & Market Expansion

We're looking for a Product Marketing Manager to drive successful market entry and accelerate growth across global markets for our wearables portfolio. You will own the end-to-end go-to-market strategy for new market launches and in-market growth, from identifying the right markets to enter, to developing launch playbooks, to scaling what works. You'll serve as the central strategic lead for global expansion, partnering across product, regional marketing, sales, channel, ops, legal, and policy to turn ambitious goals into measurable results. The ideal candidate brings a combination of strategic vision, data-driven decision-making, proven cross-functional leadership, and hands-on product launch experience. You thrive in fast-moving, ambiguous environments — comfortable making strategic calls without perfect data, iterating quickly, and influencing without authority.
Product Marketing Manager, Growth & Market Expansion Responsibilities
Market Expansion Strategy: Define and own the market expansion roadmap, including market prioritization frameworks, investment levels, and sequencing for new market entries across EMEA, APAC, and LATAM
Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and trade-offs (product readiness, channel strategy, pricing, positioning, and compliance)
Insights & Research: Partner with research, market intelligence, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
Cross-Functional Leadership: Drive momentum across 12+ global teams — including regional marketing, product, ops, sales, legal, policy, and channel partners — to ensure all elements of GTM are aligned and ready ahead of launch
In-market Growth: Post-launch, drive business goals across acquisition, engagement, retention, and advocacy; optimize marketing effectiveness and identify levers for sustained growth
Performance & Prioritization: Define success metrics, roadmaps, and prioritization across a range of business initiatives; use data to identify bottlenecks, test new approaches, and double down on what works
Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, informing leadership decisions on international investment and portfolio strategy

Minimum Qualifications:

7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries
Track record of launching products in international markets, including navigating regulatory, cultural, and channel complexities
Experience using customer research, data, and market insights to inform product positioning, go-to-market strategy, and business decisions
Demonstrated ability to lead cross-functional initiatives in fast-paced, rapidly changing environments with multiple stakeholders
Strong executive communication skills, comfortable presenting to and influencing leadership
Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Product marketing experience launching consumer hardware, software, or connected devices in international markets
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
B.A./B.S. degree in marketing, business, or a related field; an MBA is a plus
Domain knowledge in AR/VR, wearable devices, smart glasses, mobile devices, and/or hardware/software platforms
Ability to make strategic decisions in ambiguous, data-sparse environments and to iterate rapidly
Experience with both 0-to-1 market entries and scaling established products in existing markets
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $130,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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