Creative Director, Business Marketing

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts.
You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary
Creative Director, Business Marketing Responsibilities
Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
Leverages historical campaign performance and trends to inform future creative decisions
Works with AI and Gen AI tools for creative ideation and production
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment

Minimum Qualifications:

12+ years of experience in creative direction, advertising, marketing, or editorial leadership
Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
Experience working with data and insights
Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
Experience problem-solving and thinking strategically for advertising campaigns
Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
Experience in developing direct response creative
Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience

Preferred Qualifications:

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with After Effects, Premiere, and Media Encoder
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $177,000/year to $248,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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