Product Marketing Manager, Pricing (Subscriptions)

Meta is building a new generation of consumer and business subscription products with Meta One. Pricing and bundling are central to whether these products succeed and deliver value to people and businesses.
Meta is seeking a Product Marketing Manager to lead subscriptions pricing. The ideal candidate will have direct, hands-on experience setting pricing and bundling strategy for subscription products, an understanding of subscription business models, willingness-to-pay research and price elasticity, and a track record of translating that into decisions that grow adoption and revenue. They will coordinate cross-functional work with product, research, data science, finance and go-to-market peers to deliver results in a fast-paced environment.
The Product Marketing Manager will be responsible for driving pricing strategy for Meta's subscription products — assessing market needs, conducting research to influence pricing and packaging decisions, establishing pricing governance and guardrails, and identifying opportunities to optimize monetization while protecting the customer experience.
Product Marketing Manager, Pricing (Subscriptions) Responsibilities
Lead pricing, packaging and bundling strategy for Meta's subscription products, including price setting, experimentation, discounting/promotions and internationalization.
Lead market assessment, quantitative analysis and qualitative feedback — representing market requirements internally with Product Management, Data Science and Engineering.
Drive ongoing pricing optimization, including periodic price adjustments, elasticity testing, to respond to market conditions and business goals.
Establish and uphold pricing governance, including principles, methodology, approval processes and guardrails across the subscriptions portfolio.
Own go-to-market strategy for pricing and packaging initiatives by guiding cross-functional teams in developing client communications, positioning and sales enablement.
Monitor competitor pricing and subscription market trends, providing actionable insights and recommendations to leadership on pricing and packaging changes.
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.

Minimum Qualifications:

10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting
Direct experience developing and executing pricing, packaging and bundling strategy for subscription products
Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics
Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Communication skills that are effective with technical, business and external stakeholders, including senior leadership
Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations
Bachelor's degree in Business, Marketing, Economics or a related discipline

Preferred Qualifications:

MBA or other relevant advanced degree
Experience working across both B2B and B2C customer-driven development
Experience with experimentation, A/B testing and data-driven decision-making
Experience building out or scaling a pricing function or capability
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $160,000/year to $224,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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