Strategic Activations Lead, Business Development

Meta is seeking a Strategic Activations Lead to support the Partnerships team. In this role, you will bring Meta's strategy on wearables, AI, and the family of apps to life in the real world, designing and executing the moments where partners, cultural figures, and decision-makers experience our products firsthand. You will own activations end-to-end and at every scale – from tentpole cultural, sports, and policy moments to high-stakes 1:1 demos – and deliver our narrative to C-level business leaders, A-list talent, and other major influential voices. This is a hands-on, travel-heavy role (up to 50%) for an operator who is energized by new technology, operates effectively in live event conditions, and can turn company strategy into experiences people remember.
Strategic Activations Lead, Business Development Responsibilities
Own end-to-end execution of glasses seeding and wearables activations in the field, across tentpole events, priority verticals, and individual partner moments
Design and deliver creative executions at every scale — from large tentpole footprints to intimate 1:1 meetings — that reflect Meta's broader strategy on wearables, AI, and the family of apps
Deliver compelling executive narratives and live product demos to C-level business leaders, A-list celebrities and talent, and other high-level influential voices
Partner with the Strategic Initiatives team to pressure-test playbooks in live conditions, bring back what works, and jointly own the outcomes the playbooks are built to produce
Train colleagues across cross-functional teams on glasses onboarding tactics to ensure a successful seeding experience for partners
Partner closely with Partnerships, Office of the President, Marketing, Policy, Communications, and Security to secure the resources, approvals, and logistics that activations require
Own onsite operational readiness: staffing, inventory management, device provisioning, run-of-show, contingency planning, and post-event follow-through
Travel domestically and internationally (50%) with a flexible schedule that follows the moment

Minimum Qualifications:

10+ years of experience in partnerships, experiential marketing, event production, field marketing, or related fields
Demonstrated experience leading live activations end-to-end, including on-site ownership within tight timelines and shifting priorities
Proven ability to influence and execute with cross-functional stakeholders in ambiguous, highly matrixed environments
Experience presenting and demoing to senior executives, high-profile talent, or major officials
Deep comfort with, and enthusiasm for, learning and explaining new consumer technology
Experience with written and verbal communication, including the ability to translate complex product topics into clear, executive-ready narratives, including the ability to translate complex product topics into clear, executive-ready narratives
Willingness and ability to travel approximately 50%, including evenings, weekends, and international trips
Bachelor's degree (or equivalent practical experience)

Preferred Qualifications:

Experience leveraging AI tools to streamline workflows and improve execution quality
Track record executing hardware or product-seeding programs with external partners
Multi-market or international activation experience
Experience working with policymakers, government affairs teams, or institutional partners
Experience training or enabling cross-functional teams on product onboarding
Experience in media, sports, entertainment, music, fashion, or creator ecosystems
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with white-glove or VIP talent handling, including working alongside talent representatives and security teams

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $193,000/year to $269,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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