Developer Marketing Manager

At Meta, we believe AI transforms how people and businesses connect and grow. Meta's success and a good developer experience is key to enabling developers on open source platforms. We aim to cultivate and maintain a healthy generative AI developer ecosystem that embodies and facilitates openness and innovation. Meta is seeking an audience marketing manager to help us grow the awareness, adoption, and sentiment of Meta's AI solutions with developers across the ecosystem, including enterprises. A successful candidate must have experience in building and executing marketing plans in the rapidly moving GenAI and LLM space. The ideal candidate will combine strong capability in operational day-to-day execution as well as the longer-term strategic planning to make the Meta AI ecosystem successful.

Developer Marketing Manager Responsibilities:

Build and execute the Meta AI platform marketing plan for enterprise developers
Deliver developer assets to drive awareness and adoption of Meta's AI Solutions for developers
Oversee and manage creative, strategy and operations agencies for strategy & design development, campaign production & implementation, and digital content production
Plan and execute developer events, digital campaigns and other relevant activations
Collaborate with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy and others
Provide regular business and scorecard updates
Collaborate with developer relations, product, and content teams to create technical marketing assets such as tutorials, case studies, developer guides, and event content that accelerate platform adoption
Leverage AI-integrated workflows to accelerate content development, audience segmentation, and campaign performance analysis
Communicate program performance, strategic recommendations, and developer insights to marketing leaders and cross-functional partners through structured reporting and presentations

Minimum Qualifications:

7+ years of experience in technology marketing or developer marketing
Marketing experience launching and driving adoption of new products and services in the GenAI space, via impactful marketing activations
Experience working directly with developers (in a customer first way) across the ecosystem, including at tech companies, enterprise companies and partners
Experience working in cross-functional organizations, collaborating with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams to build high-quality campaign work
Experience in content and digital marketing

Preferred Qualifications:

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Balance of creative and analytical thinking, experience putting forth high-quality execution within a measurable and data-driven framework
Interested in GenAI, active member of the developer community in this space
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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