Manager, Public Relations

OBJECTIVE OF JOB:

Strategic Public Relations, Digital Communications and GEO Leadership

• Lead corporate and brand PR strategy, media relations, reputation management and stakeholder engagement across traditional, digital and AI-powered communication channels.

• Manage agency, media, KOL, influencer, government, business and internal stakeholder relationships to deliver consistent messaging and strong communication outcomes.

• Apply AI-enabled communication tools, data insights and Generative Engine Optimization (GEO) practices to strengthen content planning, brand visibility, search relevance and message accuracy.

JOB DESCRIPTION:

• Lead strategic corporate PR, media relations, executive communications and reputation management for MBM, including proactive storytelling, issues/crisis communications, press office management, media briefings, interviews and agency coordination across traditional and digital channels.

• Manage social media and digital communication strategy, audience engagement, content governance and corporate reputation, supported by media insights, social listening and AI-enabled communication tools.

• Develop GEO practices to improve brand discoverability, accuracy of key messages and content optimization across AI search, generative platforms, owned channels and social media.

• Build and maintain external media, influencer, business, finance, government, NGO and industry stakeholder relationships to support positive brand reputation and effective engagement.

• Support business units in corporate PR, product and business communications, brand identity and event execution to ensure consistent MBM messaging across earned, owned, shared and digital channels.

• Monitor media coverage, market trends, social sentiment, AI-search visibility and consumer behaviour to generate insights, identify risks and improve communication effectiveness.

EDUCATION LEVEL:

Degree in Communication or equivalent.

EXPERIENCE:

• Preferred 8-10 years of corporate communications, public relations or PR agency experience, ideally with strong media relations, stakeholder management and multiple-client exposure.
• Experience in automotive, technology, lifestyle or premium brand environments, with the ability to integrate PR, social media, AI-enabled communication tools and GEO practices for stronger brand impact.

KNOWLEDGE/SKILL

• Strong public relations, media relations, stakeholder management, crisis communication, social media, content planning, event organization and project management skills.

• Working knowledge of AI-enabled communication tools and GEO principles to improve brand visibility, search relevance and message consistency across digital and generative platforms.