Business Marketing Manager

Job Summary

We are seeking an experienced specialist with a demonstrated track record of planning and executing successful Account-Based Marketing programs that align with the Telecom business's growth objectives. This individual should have hands-on experience driving pipeline growth through a top target account list and fast-tracking existing opportunities.

Key Responsibilities

• Leads end-to-end orchestration of ABM initiatives (Online/offline) to drive cross-sell and up-sell in identified accounts

• Deploy a multi-touch marketing plan that will advance existing opportunities for the sales team within specific targeted accounts

• Identify the most effective value propositions, channels and call to action for personas and key accounts

• Defines the target list of ABM accounts in close collaboration with the vertical marketing teams & sales teams

• Own the creation of annual and quarterly marketing plans that will drive revenue via acceleration of deals in the funnel and higher retention of key client accounts

• Evaluating, recommending & launching new ABM technologies

• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution

• Deliver account research and analysis to drive ABM strategies

• Provide ongoing reporting, campaign insights, and pacing toward the goal to stakeholders

• Own development of immersive personalized digital experiences for bespoke ABM programs

• Utilize digital platforms such as LinkedIn and programmatic to generate targeted engagements

• Partner with sales teams to develop account-specific sales enablement materials and identify opportunities to accelerate pipeline growth

Skill Requirements

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Other Requirements

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