Assistant Trade Marketing Manager

People come first at General Mills. That’s why we prioritize listening to our customers in China, making food that meets local expectations for taste and quality. General Mills started its business in China in the early 1990s. After nearly 30 years of development, it has become an influential food company in China. At present, it has major brands including Häagen-Dazs and Wanchai Ferry which are internationally renowned. General Mills has built in China 4 modern production bases, which are located in Sanhe of Hebei Province, Shanghai, Guangzhou and Nanjing respectively. In addition, it has 3 central kitchens in Shanghai, Tianjin and Guangzhou, a R&D Center in Shanghai, and more than 400 Häagen-Dazs stores. 岗位概要： Key Performance Area Provide sales leadership support to assigned division to deliver trade plan and trade budget and ensure profitable volume Growth. Plan and execute trade promotional/channel project/merchandising activities based on responsible brand yearly objective in the regions. Frequently connect and co-work with regional/city sales managers, KA teams to provide national wide TMKT job support. Work close with customers including both modern trade and traditional trade to understand local market/channel/customer and develop tailor-made promotion and other different programs. Trade spending planning, sales demand forecast, TMKT activity data consolidation and report management supporting. 基本工作职能: Key Job Responsibility Monitoring annual sales planning process to deliver volume and spending objectives and to-the-market plans are achievable with the customer and consumer. Serve as bridge of marketing & sales, ensure company strategy implemented at POS. Generate channel promotion plan, regional activity plan and take into execution based on national category strategy. National key customers' trade promotion planning and implement together with regional sales team. Coordinate sales team for different project and promotion execution and brand activation event. Forecast volume demand for regional customers and deliver volume target for responsible brand. Optimize trade spending budgets for regional customers according to national category plan, business goal and regional activity plan. 教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request University graduate, major in marketing or business preferred. A minimum of 3 years related job experience, preferrable in food service or FMCG industry Strong strategic thinking, creativity, communication, and execution skills. A good team player, self-motivated, results-oriented, well-organized with sense of urgency. Logical thinking and data analytic power with business acumens. Good command of written and spoken English as well as Mandarin Fully operation with office software, such as Excel, PowerPoint, and Word. Flexible mobility of travel when required by business if necessary. 公司概述 We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.