Planner, Customer Marketing, Kroger

OVERVIEW Customer Marketing (CM) is a function within Marketing Experience (MX), where team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers. We are seeking a Customer Marketing Planner to lead account-specific shopper marketing strategy at our Kroger business. This customer is on the leading edge of innovation and ecommerce when it comes to marketing leadership. Key responsibilities for this role include development of annual strategy for priority brands across key OUs, development of campaign/creative briefs, management of budgets, and execution of projects. It requires interaction with customers, as well as internal Sales and OU teams, and agencies. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management. This role is located at our Kroger Business Center in Cincinnati, OH. KEY ACCOUNTABILITIES Lead execution of General Mills retailer shopper marketing and ecommerce programs and tactics with internal and external groups Develop shopper marketing and ecommerce plans and presentations Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns Conduct data/event analysis Attend customer meetings and foster strong working relationships with sales and marketing team members both at GMI and at retailers Maintain account level customer marketing budget Additional duties as assigned MINIMUM QUALIFICATIONS Bachelor's Degree, preferably in Communications, Marketing, Advertising, Public Relations or Business Minimum of 1-2 years of previous marketing/promotions experience Demonstrated ability to translate insights into powerful marketing programs/platforms Proactive leadership in identifying new opportunities and in managing day to day operations Exceptional team and communication skills Ability to travel as needed Ability to work independently Must be located or willing to relocate yourself to Cincinnati, OH PREFERRED QUALIFICATIONS Experience in the customer/ shopper marketing space & developing account specific marketing plans Experience selling to retail customers Understanding of marketing measurement levers and approaches Understanding of ecommerce and how brands win in that space COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.