Senior Director, Category Leadership – Convenience Retail & Customer Shopper Insights at Coca-Cola

Job Description Summary:

The Coca-Cola Category team seeks a highly skilled leader for our new Convenience Retail and Customer Shopper Insights team. This role is integral to our relationship with our customers, sales teams, and bottling partners.

This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements. This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function. This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers. Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.

Key Responsibilities:

People Leadership:

• Lead and develop a high-performing, multi-disciplinary Category Leadership and Customer Shopper Insights organization.

• Recruit, retain, and grow top talent; build succession plans and strengthen analytical, technical, and strategic capabilities across the team.

• Set clear expectations and foster a culture of accountability, curiosity, inclusion, and continuous improvement.

• Lead and connect geographically dispersed teams.

Strategic Leadership:

• Provide strategic leadership for Convenience Retail category growth, serving as a trusted thought partner to senior Customer executives.

• Lead development of category strategies, opportunity assessments, and category blueprints that align shopper needs with Coca-Cola’s portfolio priorities.

• Translate complex data into clear, actionable recommendations that influence Customer decisions and drive category growth.

• Partner closely with Sales, Channel Strategy, and other cross-functional teams to embed category strategy into customer business plans.

• Define and own the Customer Shopper Insights agenda with a centralized approach to insight generation that standardizes best practices, and ensures insights are prioritized, actionable, and consistently shape decision-making across Customers and Channels.

Insights, Analysis and Reporting:

• Drive the integration of shopper, Customer, and market data to deliver clear descriptive and diagnostic insights that inform business decisions.

• Enable data agility across Convenience Retail Customer capability platforms and cross-channel Shopper Insights needs to deliver descriptive and diagnostic analytics.

• Advance predictive and forward-looking analytics in partnership with Coca-Cola’s Strategic vision in collaboration with Commercial and Strategy counterparts.

• Elevate the role of Customer Shopper Insights as a core capability, ensuring it meaningfully influences category strategy, innovation and Customer engagement.

Qualifications:

• Education:

MBA Preferred but minimum of bachelor’s degree in business or finance

• Experience:

Minimum of 10 years’ experience in data analysis, consumer insights, category management, and/or space analytics

• Analytical Skills:

Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actional insights for multiple-stake holders.

• Communication Skills:

Excellent verbal and written communication skills with the ability to engage and influence stakeholders at all levels.

• Customer Focus:

Demonstrated ability to build and maintain strong relationships with customers by understanding their needs.

• Detail-Oriented: High attention to detail at both breadth and depth.

Skills:

• Advanced analytical capability – ability to draw insights and actions from primary and secondary data sources.

• Specific capabilities with customer specific data sources (84.51, EYC, etc.)

• High level of experience in data providers (Nielsen, IRI)

• High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)

• Demonstrated reputation for customer engagement with ability to positively drive business results.

• Ability to link category leadership strategies to customer strategies.

• Research experience with knowledge of different research techniques, experience in design and management of vendors through project delivery.

• Strong planning capability with the ability to set clear priorities, sequence work effectively, and drive progress against both near-term deliverables and long-term strategic objectives.

• Grows diverse high performing teams through tough-minded talent management and proactively seeks development opportunities for employees.

• Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results

• Demonstrated ability to lead through change, set clear direction and align teams around a shared vision that drives measurable business impact.

Why Coca-Cola

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills: Pay Range:

United States of America: $218,800 - $247,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):

United States of America:

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

May 22, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.