Senior Manager, Media, BG at Coca-Cola

Job Description Summary: Role Purpose

The Senior Manager, Media & Connections – Bulgaria plays a key role in delivering effective, efficient, and insightdriven media activation across the full Coca Cola portfolio in Bulgaria. As part of a non Top9 marketing team, this role focuses on localizing and implementing centrally developed media and IMX plans, ensuring that every campaign and investment is tailored to Bulgarian consumers, customers, and channel dynamics.

This position requires strong subjectmatter expertise in media planning & buying, fullfunnel connections, and performance analytics. The Senior Manager acts as Bulgaria’s media specialist — collaborating closely with brand teams, IMX colleagues, agencies, and the system partner (CCH Bulgaria) to maximize the impact of limited local resources.

The role combines operational excellence with strategic input, supporting the Marketing Director in shaping Bulgaria’s media agenda while leading daytoday planning, implementation, optimization, and performance tracking.

What You’ll Do for Us1. Media Planning, Adaptation & Local Execution

• Translate centrally developed connections and IMX plans into Bulgariaspecific media plans that reflect local consumer, shopper, and channel realities.

• Lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video.

• Adapt media assets, formats, and timing to maximize relevance and effectiveness in the Bulgarian market.

2. Media Buying Support & Agency Partnership

• Manage daytoday communication and performance routines with media agencies.

• Review and guide implementational plans, ensuring strong KPIs (CPM, CPT, viewability, reach quality).

• Support negotiations for media placements, ensuring efficient, highvalue buying.

• Ensure Bulgaria receives maximum value from agency partnerships, vendor agreements, and platform initiatives.

3. Cross Functional Collaboration

• Partner with:

• Brand Managers & Senior Brand Managers

• Customer & Commercial teams

• Shopper/Customer marketing

• IMX (social, digital, creative)

• RGM & Insights

• PACS and Crisis Response teams (for digital governance)

• Bottler (CCH Bulgaria) marketing & execution teams

• Ensure all media plans support brand campaigns, customer activation, and commercial growth levers.

4. Measurement, Analytics & Optimization

• Monitor media performance using MMM, brand lift, platform data, competitive reporting, and IMX dashboards.

• Lead postcampaign evaluations, identifying actionable insights and optimization opportunities.

• Build a strong understanding of Bulgaria’s media ROI and turn learnings into future planning input.

5. Governance & Responsible Marketing

• Ensure compliance with Responsible Marketing policies, legal restrictions, and digital safety standards.

• Manage budget accuracy, investment tracking, PO creation, invoice validation, and media stewardship.

• Maintain full financial discipline from planning to reconciliation.

6. Connections Integration & Social Amplification

• Ensure one clear, integrated plan across Paid, Owned, Earned, and Shared media.

• Partner with Social & Influencer teams for amplification, realtime marketing, and content distribution.

• Ensure local media activation aligns with the creative narrative and IMX fullfunnel strategy.

7. Network Collaboration (Local + Central)

• Localize central media guidance and connect Bulgaria to global/OU playbooks and best practices.

• Collaborate with IMX Europe to ensure alignment with centrally defined priorities and measurement frameworks.

• Lift & shift learnings from other markets and bring global innovation to local execution.

8. Ways of Working & Leadership Behaviours

• Operate with strong ownership, independence, and handson problemsolving.

• Influence crossfunctional partners without formal authority.

• Balance strategic thinking with operational execution excellence.

• Work collaboratively in a small, agile team environment typical of non Top9 markets.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media, Communications, Business, or related discipline.

• 5–8 years experience in media planning, buying, digital advertising, or connections roles (agency or client side).

• Strong knowledge of the Bulgarian media landscape, including digital, programmatic, social, and retail media.

• Experience managing media budgets and optimizing investment performance.

• Strong analytical skills; ability to interpret media KPIs and develop optimization recommendations.

• Experience collaborating with agencies, bottlers, crossfunctional teams, and commercial partners.

• Strong project management, prioritization, and communication skills.

• Comfort working in a fast paced, resource lean environment.

• Fluent in English; additional languages a plus.

What We Can Do For You

• Crossfunctional visibility:

Work closely with brand, IMX, shopper, commercial, and bottler partners.

• Professional growth:

Build deep expertise in media & connections in a multichannel environment.

• Autonomy & ownership:

Lead the media agenda for Bulgaria within a small, empowered team.

• Access to global capability:

Learn from global and regional IMX experts and apply modern media practices locally.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve over time to meet business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Classified — Confidential

Skills:

Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Location(s):

Bulgaria

City/Cities:

Sofia

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 14, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.