Product Marketing Specialist - Low Voltage Drives

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Local Division Manager:

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Your role and responsibilities

In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.

The work model for the role is: hybrid

This role is contributing to the Motion business area in the Panama, Central America and Caribbean region.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
• Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
• Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.

Qualifications for the role

• You have 10 years of experience in the industry, with a strong background in similar roles, working with drives and related technologies.

• You possess enhanced knowledge of low voltage drives and project execution related to these products. Knowledge of electric motors is desirable.

• Degree in Electrical, Electronic, Mechatronic Engineering or related fields.

• You are highly skilled in working with low voltage (LV) variable frequency drives, including wall-mounted and cabinet-built drives, as well as high-power drives, for industrial applications.

• You are passionate about communication and collaboration, and you are innovative around delivering technical trainings and working aligned with strong professional values.

• You are at ease communicating in English at an advanced level.

• You are available to travel up to 70% of the time across the Panama, Central America and Caribbean region.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit [

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