Internship Social Media Marketing resume example

• Under supervision, planned platform-specific posts from the editorial calendar, checked captions and rights before scheduling, and used completion rates and comment themes to refine the next content batch.
• The team analyzed 420 posts by audience, hook, format, and downstream action; I supported research preparation, validation, and documentation under mentor review. The team moved more of the intended audience into meaningful use; confirmed with my mentor that my contribution was limited to the assigned support and validation work.
• The team built a weekly expert-content pipeline with 14 internal contributors; I supported research preparation, validation, and documentation under mentor review. The team made the stronger content pattern clear enough to repeat; confirmed with my mentor that my contribution was limited to the assigned support and validation work.
• Under supervision, owned a social-media content test using audience analytics, increased completed video views by 12% in a matched campaign cohort without changing paid distribution.
• Under supervision, published content-creation templates using approved messaging, resolved inconsistent captions and completed an accessibility check before the campaign launch.

• In a mentor-reviewed simulation, built a social media content calendar around campaign goals, audience questions, and approval deadlines; adapted the same message to each platform rather than publishing identical posts everywhere.
• As a second supervised exercise, used platform analytics to compare campaign reach, engaged visits, and qualified responses; tagged paid and organic content separately and changed the next brief when high reach did not lead to useful action.
• Under supervision, the team introduced response tiers and escalation rules for 6 community issue types; I supported research preparation, validation, and documentation under mentor review
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.