Senior Search Marketing (SEO/SEM) resume example

• As workstream lead, audited technical SEO with Search Console coverage reports and crawl samples, tracing canonical conflicts and blocked product pages; checked index eligibility again after the routing fix.
• With responsibility for the review standard, compared search intent with content engagement in Google Analytics, consolidating overlapping pages and clarifying internal links; distinguished ranking changes from tracking or attribution changes.
• Grouped search terms by intent, separated brand and non-brand campaigns, and checked landing-page relevance against conversion data before changing bids or negative keywords.
• Owned a paid-search experiment using query-level analytics, reduced wasted campaign spend by 16% while preserving the qualified conversion-rate definition.
• Published SEM campaign-management rules using negative-keyword tests, resolved conflicting ad messaging and completed a landing-page tracking review.

• Tested landing-page message and form depth across 9 high-spend groups; aligned review standards and decision owners across the participating teams. Working with partner teams, shortened the path from qualified interest to a decision.
• Audited campaign tracking before reporting results, reconciled duplicate conversions across channels, and explained how the attribution window limited the interpretation of return on spend.
• Compared campaign landing pages with the promise in each ad or content placement, corrected inconsistent offers and broken tracking links, and checked the conversion event from a new visitor’s session before resuming spend.

• Rebuilt paid-search structure around intent and downstream qualified revenue; aligned review standards and decision owners across the participating teams
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.