Internship Search Marketing (SEO/SEM) resume example

• Under supervision, grouped search terms by intent, separated brand and non-brand campaigns, and checked landing-page relevance against conversion data before changing bids or negative keywords.
• The team clustered 2,100 queries by intent, page type, and commercial value; I supported research preparation, validation, and documentation under mentor review. The team moved more of the intended audience into meaningful use; confirmed with my mentor that my contribution was limited to the assigned support and validation work.
• The team fixed canonical, crawl, and internal-link issues across 680 indexable pages; I supported research preparation, validation, and documentation under mentor review. The team reduced repeat defects in the next release or review cycle; confirmed with my mentor that my contribution was limited to the assigned support and validation work.
• Under supervision, owned a paid-search experiment using query-level analytics, reduced wasted campaign spend by 16% while preserving the qualified conversion-rate definition.
• Under supervision, published SEM campaign-management rules using negative-keyword tests, resolved conflicting ad messaging and completed a landing-page tracking review.

• In a mentor-reviewed simulation, audited technical SEO with Search Console coverage reports and crawl samples, tracing canonical conflicts and blocked product pages; checked index eligibility again after the routing fix.
• As a second supervised exercise, compared search intent with content engagement in Google Analytics, consolidating overlapping pages and clarifying internal links; distinguished ranking changes from tracking or attribution changes.
• Under supervision, the team rebuilt paid-search structure around intent and downstream qualified revenue; I supported research preparation, validation, and documentation under mentor review
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

Search intent · Keyword research · Paid search · Landing-page conversion

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.